Monday, August 30, 2010 Presents Attention! This Book Will Make You Money

Ever wonder what’s the one common factor among entrepreneurs who create and grow successful online businesses today? Join Jim Kukral in, “Attention! This Book Will Make You Money,” as he answers this question and explains:

• How to create a Compelling Hook
• Best Practices for maintaining a healthy brand name online
• Going from Idea to Success in eight hours
• Making money from Online Videos and Social Media
• …and much more!

Jim Kukral is an accomplished business web coach and web marketer, speaker, customer evangelist, writer, long-time award-winning blogger, online monetization expert, and well, a bunch of other things. That’s why Jim Kukral has become one of the Industry’s most sought after consultants and public speakers.

This free webinar will take place Wednesday, September 1, 2010 12:30pmEST – 1:30pmEST. To register and for more information please visit: Attention! This Book Will Make You Money

Sunday, August 29, 2010

Another Facebook Advertising Tip

Use CPM (cost per impression) to test your Facebook ads instead of CPC (cost per click). When testing your ads using CPC it diverts the focus from testing the actual ads to testing the landing page or pages. There will be plenty of time to test landing pages but right now we want to test which ads produce the lowest CPC.

Pay Per Click equals 1.08 USD per click

Pay Per Impressions equals 0.38 USD per thousand

Remember, using CPM to first test the ads, you can determine what the true CPC rate is based on the actual performance of the ads. Testing your ads this way requires a tad bit more effort but will pay back big time when you save some of your budget testing the ads.

Friday, August 27, 2010

Top Tweets That People Have Been Arrested For

@pauljchambers - arrested after tweeting a "joke" airport bomb threat.

Elliot Madison - Arrested for using Twitter to let G20 protesters know where police where moving in Pittsburgh

Daniel Hadyn @CitizenQuasar for tweeting threats to commit mass murder during a tax day Tea Party protest

Nay Kuhn @nykwil used Twitter to call attention to a fellow subway passenger, Lawrence Maguire, 59, who was caught inappropriately touching himself on the public train.

This past July, two people were arrested in Venezuela for posting tweets criticizing their country's banking system.

Jean Anleu Fernandez, @jeanfer, suggested in a tweet that people should withdraw their money from Guatemala's Banrural bank. He was arrested for "inciting financial panic."

25 year-old "Hacker Croll" (Francois Cousteix) was arrested for cracking the Twitter accounts of several high-profile Twitterers, including President Obama, Lily Allen, and Britney Spears.

I wonder why even some of these people even put out the information...what where they thinking?

Wednesday, August 25, 2010

Topsy: Powered by Tweets Dating Back to May 2008

Based in San Francisco, The Topsy Search Engine (Beta) is described to be “A Search Engine Powered by Tweets”. The Topsy team further explains Topsy as a new kind of search engine, with a new way of looking at the Internet. Yesterday, Topsy officially announced the search engine is now the largest searchable index of content posted on Twitter. This means with over 5 billion indexed tweets dating back to May 2008, the index is larger than Google’s Twitter Search and Twitter Search. Below Danny Sullivan of, provides a helpful chart comparing the three:

Topsy offers a comprehensive search engine which is ideal for monitoring your brand’s Twitter presence. Are you looking for more historical information about your brand for online reputation management? I haven’t been using the search engine for very long, but so far I am impressed with the results. Topsy also offers advanced search and search operators features which are really helpful to laser target the types of tweets you are looking for.

Have you used Topsy yet? What has been your experience with the search engine?

Tuesday, August 24, 2010

Google Calendar Sync Now Supports Outlook 2010

Image representing Google as depicted in Crunc...Image via CrunchBase

Last week Google added a new feature for users. As a fan of most Google products, I was happy to see Google Calendar integration for Outlook 2010.

What is it?
Google calendar users can now sync their Outlook calendar with their Google Calendar.

How do I get it?
Download the Google Calendar Sync Ver
Follow the instructions. If you run into trouble, there is always the Google Getting Started Guide:

There is one caveat: You need to have the new version for Outlook 2010. You also need to run Microsoft Windows Update or you’ll get a nifty error message.

Why I like it?
If you have a small business (and you don’t have an Exchange hosted solution), syncing your calendar wirelessly to your desktop can be a pain. With this feature, your Outlook calendar will sync to Google calendar and, if you like, will sync to your mobile device wirelessly. I like it because I can have Mobile Me-like calendar features on my iPhone for free. No matter where I go my iPhone lets me know where I need to go next. Pretty cool, huh?

Google Updates Search Results As You Type

Google appears to be slowly rolling out an update that allows results on their search engine results page to change as you begin entering a new search query. Whether or not this feature will make it through beta and roll out to all Google search users is still up in the air, but a representative from Google confirmed to Techcrunch that this is indeed being tested.

So what would this update mean to your current search engine optimization efforts? First off, you may experience fewer click-throughs from a search engine results page if people begin modifying their query. The best thing to do is ensure that if your website is ranking for a particular phrase, it is also ranking for all close variations.

For example, if your website ranks #1 in Google for "search engine marketing company" you will want to ensure you also rank for "search engine marketing companies", "search engine marketing company in..." and "search engine marketing company services".

In order to rank for the variations, make sure there are several variations on the page that is ranking by working them into the body copy. Also, try to build links using all the keyword variations as the anchor text of the links. Even if Google does not roll out this update to everyone, it is still good practice to rank for all the variations of a given phrase.

TrafficWave - OceanSwell TEAM Update (#59)

TrafficWave has been around for ten years and many users and affiliates have been using it to create their online incomes since the very beginning. Some of them have done quite well for themselves online and are also consistently among the Top 20 affiliates every month. Team OceanSwell, on the other hand, is not even a year-old yet and six of our Team Members were among that Top 20 in July, 2010. I predict that one day it will be ALL 20! Why is this? Because times change and newer and better methods of promotion will always appear - sometimes in a revolutionary way.

Henry Ford didn't invent the automobile. He simply conceived of and created a way to mass-produce them and make his product affordable for average Americans. He didn't accomplish this overnight and there were PLENTY of obstacles in his path. But he did it and (as a result) the Model T changed America and the world forever. It's my opinion that the Internet itself is a lot like the Model T in 2010. It has transformed America and the world in such a way that things will never be the same. But, like the Model T, it will seem primitive in the future. However, like the early days of the automotive industry, those who embrace it now and learn how to build businesses around it will be well-rewarded in the future. In fact, it's a must. The Internet is destroying whole industries as it simultaneously spawns new ones. It's a huge societal shift that is very painful in many ways - just like being in the horse and buggy business was at the turn of the last century. But, of course, others came along and built upon Ford's innovation to create even greater success... especially those who produced the oil and gasoline to power these new, mass-produced machines!

OK, so why am I telling you this? Because the future of online business is rushing toward us and it is imperative that everyone who wants to be a successful part of it must be pro-active. That means learning everything there is to know about email marketing, contact list-building, online advertising & promotion in general, and all that goes with it. Team OceanSwell has been such a big success (and will continue to be!) because the workable Team-Build idea has transformed the affiliate-MLM landscape and given average people a chance at real affiliate downlines. And like the Model T, our Team has many imitators and is motivating people to come up even newer and better ideas of their own. For example, a famous quote regarding MLM is that, 'Only the people at the top earn all the money'. Well, I created Team OceanSwell but other Team Members earned more than me in July! Now, why is that? It's because they have improved upon the original idea and are using additional strategies that I don't even know about. In fact, it's none of my business what they're doing and I congratulate them for doing it! My point is that ANYONE can do what I've done if they will apply themselves, keep learning about online business and (most important of all) think!!! What you think about, you bring about and 'As a man thinketh, so shall he be.'

Let the Team-Build help grow your matrix downlines over time, but don't use it as a crutch. Rather, use it as a tool (just one tool) to help create a lasting online income that will never stop growing. But if you think about nothing else, refuse to learn anything else or do anything else, then you are limiting yourself in so many ways and there's not a whole lot more that the Team can do for you. Henry Ford built the factory and the cars, but he couldn't get people to come to work on time, learn to drive safely or maintain their automobiles properly. I'm not Henry Ford, but you get my point. There's only so much I can do and I get lots and lots of pleading or angry emails from people begging or demanding that I somehow change their lives for them. The people who are among TrafficWave's Top 20 earners every month are those who do what other people talk about doing. They are there because of their hard work and their IDEAS. That's because the Internet is a dimension of thought and that's why it's possible (like never before) to think yourself to riches.

Well, enough with the speech. Just so everybody knows, we are getting new Team Members in the triple-rotator system for TrafficWave and we will be moving to a revolving URL type of system very, very soon to give newer members a shot at direct referrals quicker than in the past. It's part of embracing change and using new tech as the Team-Build continues to evolve. Also, the new paid advertising campaign is running and I hope to have some positive results from this throughout September. As for the optional NPN program, my priority remains the same - and that is to get direct referrals under those who don't have any yet. We do have new people coming in, but it's not 'hundreds a day', so your patience is appreciated.


Monday, August 23, 2010 Presents Sixty Tips for Online Marketing in Sixty Minutes

Join Entrepreneur and Author, Heidi Richards and Jay Berkowitz, CEO of as they present, “Sixty Tips for Online Marketing in Sixty Minutes”. This webinar will be jam-packed with actionable tactics, valuable insights and most of all – lots of energy to fit in 60 tips in 60 minutes!

This presentation will explain the following topics:

• Proven Methods for Monitoring your Competition
• Advanced Tactics for Social Media including YouTube, Facebook for Business and Twitter
• Cutting-Edge Strategies for Search Engine Optimization
• Best Practices for Website Build and Design
• ... and much more!

Watch this short video to learn more about the webinar:

This free webinar will take place Wednesday, August 25, 2010 12:30pmEST – 1:30pmEST. To register and for more information please visit: Sixty Tips for Online Marketing in Sixty Minutes

Sunday, August 22, 2010

Facebook Saying Adios to FBML

Last Thursday Facebook announced they’re moving away from FBML and towards a more dynamic platform in the form of iFrames for both canvas applications as well as Facebook page tabs. Also, soon Facebook will not allow the creation of any new FBML applications.

Namita Gupta posted the following information late last week at
We are also moving toward IFrames instead of FBML for both canvas applications and Page tabs. As a part of this process, we will be standardizing on a small set of core FBML tags that will work with both applications on Facebook and external Web pages via our JavaScript SDK, effectively eliminating the technical difference between developing an application on and off

We will begin supporting IFrames for Page tabs in the next few months. Developers building canvas applications should start using IFrames immediately. By the end of this year, we will no longer allow new FBML applications to be created, so all new canvas applications and Page tabs will have to be based on IFrames and our JavaScript SDK. We will, however, continue to support existing implementations of the older authentication mechanism as well as FBML on Page tabs and applications.
I'm looking forward to the change because iFrames allows to do so much more than the static FBML pages. I’ll keep you posted for anything new coming out of Facebook about FBML, but in the mean time I would start getting cozy with the iFrames…

Friday, August 20, 2010

Are Companies Buying Friends On Facebook?

Have you seen the latest JVC ad, “Like it to Win it”? Did you know this generated over 35,000 fans in just 30 days? The promotion requires Facebook users to “Like” the JVC page. Every day the company gives away a product which shows up on your wall and you are asked to click the “Like” button. Full disclaimer, I “Liked” the page, and the products, but haven’t won anything….yet!

Does this violate the Facebook policy, YES!!!! However, according to Dennis Yu, “Facebook requires that brands get approval in advance and spend at least $10k, which is what JVC did.” The company went from 1,000 fans to now having over 35,000 in just 30 days!

So let me get this right, if a company is willing to spend money to advertise on Facebook, they don’t have to follow the rules? Are companies able to buy our friendship? Is that right? Should a company that's willing to spend money be able to break the rules?

Wednesday, August 18, 2010

Freemium vs. Ad Supported Subscription Models

The “Freemium Business Model” was first coined in 2006, and has continued to develop with the evolution of Web 2.0. We are starting to see more instances of it now more than ever before due to a simple fact: businesses need to make profits. Although valuable free content and technology has been running rampant, more and more companies have a need to find the balance between making profits and continuing to offer free content/services.

Therefore, the question is: Do your customers prefer the experience of freemium models or ad supported?

The weight to this answer could have a profound impact on how a business develops products. One way to go about understanding what your customers want is by simply asking them (similar to what Reddit did). Run a poll or survey to see which direction the masses are leaning. Alternatively, you can always rollout a test model as well.

Many companies are following suit with the freemium model: Hootsuite, Reddit and now Slideshare. My personal preference in the two models is – it depends. It depends on the actual product and/or offering.

Do you have a preference as a customer between the two models? Which model has worked better for your business? Please leave your comments below.

image credit: tonylwong

Improve the Quality Score of Your Landing Pages

Google is treating paid search more and more like natural search. More specifically, they are giving preference to "quality" pages that provide a positive user experience. Of course, "quality", as defined by Google, mainly refers to providing unique, useful content.

Many of us marketers have long followed conversion optimization guidelines of summing up content in bullet points and removing navigation from landing pages to laser focus the pages on the conversion action. While this may be good practice for maximizing conversion rates, it's not the best practice for pleasing Google and moving your ads to a higher position for a lower bid amount.

One problem with "conversion-focused" landing pages, so to speak, is that they will often have high bounce rates. The bounce rate of a landing page directly affects quality score. By removing navigation from the landing page, those who do not perform a conversion action (i.e. filling out a form) will bounce from the page (leave the website without viewing a second page).

Additionally, by summarizing information into bullet points to relay the main messaging easily to the user, you may also be compromising quality score. Much the way Google loves lots of content in natural search, they are placing more emphasis on this in paid search. The more quality information you provide, the higher your ads will show on the search engine results page.

With all this in mind, the obvious question is "How does one optimize for conversion without sacrificing quality score?" The answer is fairly simple. Think of your landing page as a microsite. By creating a "microsite" for your pay per click campaign, you can provide lots of quality content, decrease the bounce rate, and still display a conversion-friendly layout.

In most cases, you will still want to remove the main website navigation to prevent users from getting lost or distracted from the action you want them to take. Rather, replace it with several pages that split up the content.

For example, on the main landing page you can have a few bullet points, maybe an image and/or video, and a form (if submitting a form is the action you want users to take. In addition, you can have links to other pages, all of which having the form in the same place. This way, if users don't fill out the form right away, they may view a second page rather than bouncing.

Some possible additional pages of your microsite could be testimonials, broader product/service descriptions, and company information. Make sure to test different pages to find what works best for your campaigns.

Tuesday, August 17, 2010

Congratulations to Our Winners at Affiliate Summit!

We would like to thank all of our Social Media Gold participants. Congratulations to our winners below:

Gold Bar Winner

Laura Parvey

Google AdWords Certificates

Phaedra Stockstill
Thomas Madsen
Mel Gold
Anita York

Ten Golden Rules of Online Marketing Workbook

Melissa Sherman
Sheldon Owen
John Jensen
Ilene Courland
John Lettieri

We hope you all enjoyed the contest!

Monday, August 16, 2010 Presents Targeting 500 Million of Your Best Prospects – Best Practices for Facebook Advertising

Join Margie Schneider, VP Operations of, as she presents, “Targeting 500 Million of Your Best Prospects – Best Practices for Facebook Advertising”. This webinar will review best practices for advertising in Facebook using enhanced filtering. Learn how you can leverage the unique advertisement features Facebook offers to reach your desired audience.

This presentation will explain the following topics:

• How to Successfully Set Up Facebook Campaigns
• Proven Methods for Using Facebook Filters
• Advanced Campaign Filtering Strategies
• Best Practices for Testing Ads
• Tactics for Gaining "Likes" and Reaching "Friends"
• Understanding Facebook FBML Landing Pages vs Website Landing Pages

This free webinar will take place Wednesday, August 18, 2010 12:30pmEST – 1:30pmEST. To register and for more information please visit: Targeting 500 Million of Your Best Prospects – Best Practices for Facebook Advertising

Twitter’s Tweet Button

Last week Twitter officially announced their Tweet Button. The button is going to make sharing content on Twitter even easier. Once websites have this coding in place, visitors will be able to share content within a couple of clicks. The coolest feature of the Tweet Button is the post-share follower suggestion page which prompts you to follow the publisher whose site you’re sharing. I’ll bet you anything, within a week Facebook will be adding a post-share feature to their buttons too.

Sunday, August 15, 2010

TrafficWave - OceanSwell TEAM Update (#58)

Online business isn't for everyone. Neither is hospital radiology - what I do seven (yes, it's now SEVEN!) days a week, at least as of this writing. Not that anybody cares what I do for a living, but I remind everyone of it anyway because it definitely affects how much time I have to interact with people and see what's going on out there in the TE's, Safelists and so on. You see, I've reached a 'plateau' of sorts, when it comes to Internet Marketing. No longer do I spend all of my free time surfing, crafting sales letters, writing long forum posts, studying (or writing!) ebooks and so on. I still do those things, mind you, but now I tend to just buy what I need instead of spending long hours doing it manually. I've paid my online dues and I've been rewarded. Not only that, anyone reading this can do what I've done if - IF - you're willing to pay the same dues that I've paid.

And you know what? I'm still paying them.

But in order to take my business to the next level, I must help each and every one of you get to where I'm at. To achieve this, I have to take a big brush and paint with broad strokes - i.e. SPEND MONEY. That means that I am buying more credits for Team Ads and (this week) I am going to hire an online publicist, of sorts, to help promote the story of our Team in a way that I think will generate some fresh interest out there.

Speaking of money, I am no longer paying out the $10.00 weekly prize for top promoter. I've got a better idea. The new idea is to pay $40.00 (near the end of every month) to the top promoter so that he or she can invest in one share of Brian Rooney's co-op on the 1st of the following month. Rooney's co-op usually sells out within 48 hours and a share typically produces around three downline referrals within 30 days. Who knows, maybe this time next year I'll be passing out enough cash for 3-5 shares a month. WHY give away money? Because I've discovered a little secret about online MLM-style affiliate programs: you can't win unless you help your downline win. That's the entire idea behind Team OceanSwell. Anyway, this month's recipient of the $40.00 bonus award is Mr. Paul Samuelson. Penny's already in the Rotator 'hot seat' and getting referalls, so I'm doing this for Paul, instead. I'll send him the money through AlertPay and he can buy himself a steak dinner if he wants. But a better idea would be to apply it to Rooney's co-op on September 1st. And when Paul gets new referrals in this way, it will be up to him to explain how he uses the TrafficWave autoresponder in his business and how the Team OceanSwell idea can help with affiliate referrals over time. It's like I tell everybody: if you want to do this business, then DO this business.

I will be passing out this cash every month forever, so next month it will be somebody else's turn - but 'not' if you aren't promoting the Team Ads as you are expected to.

Now, as for the Global NPN program, this thing caught me off guard because I really and truly didn't expect the 400+ people who jumped in all at once. But be that as it may, things are going pretty well and I think that most people are starting to see some downline development. But one element of the 'Pre' Team-Build plan didn't exactly work out like I expected. I'm talking about those who took a second account. IF you did, and if you still have it, you are my #1 priority right now and I will be spending money this coming week on some advertising for the second Rotator.

But here's something important. The URL I will be sending paid advertising to isn't a Team OceanSwell ad. It's simply the revolving URL for the Rotator. So if when you get direct referrals in your NPN downline, be sure to contact them and ask how they came to join and if they are interested in Team OceanSwell or already know about it! Also (and as always!) I NEED TO KNOW whenever you receive a new NPN referral or see one go Inactive in your downline. This is critical for maintaining Rotator data on an MLM matrix that's only five levels deep. Help me help you!

Teamwork makes the dream work. Let's do it. Let's make it happen.

Thursday, August 12, 2010

Will you be in NYC next week at Affiliate Summit or DOMAINfest? is one of my favorite events each year, there is an amazing amount of buzz about this year's sold out show in New York. If you don't have your tickets there are some scalpers on eBay!

Wednesday, Aug. 18, the day after Affiliate Summit there are some valuable domain names up for auction at the New York DOMAINfest. Domains like this might come along once in a decade:,,,, and

Get 20% off registration using discount code AFFSUMMIT.

There is a full day of networking before the auction and I will be speaking at the event, check out

Wednesday, August 11, 2010

Twitter “Fast Follow” Opportunity for Businesses

Yesterday Twitter introduced a new feature called “Fast Follow” which may prove to be a tool businesses can use for advertisement purposes. The concept of Fast Follow is simple – for those of you in the US, you can now receive tweets on your cell phone without even having your own Twitter account. To receive tweet updates to your cell, text Twitter’s shortcode [40404] with “follow [username]”. For example, you would text 'follow erikabarbosa' to receive my tweets directly to your cell regardless if you have a Twitter account or not.

Although some may enjoy this feature to follow individuals, the feature is very attractive for businesses as it gives them a chance to reach individuals who may be interested in the business’s offers but not necessary be an active tweeter. Businesses could offer special discounts or deals to test this feature and measure how much this may appeal to their specific audience/customer base. With a bit of creativity, even businesses outside of the obvious retail or restaurant industry, could take advantage of this feature.

In essence, Fast Follow allows you to reach the passive users who may very well opt-in to your text based information or offers, but may not want to engage in a conversation on Twitter.

What are your thoughts? Can you think of a way to implement Fast Follow for your customer base?

image credit: ydhsu

Tuesday, August 10, 2010

Social Media Brand Explosion - Guest Post from New Author Jim Kukral

Jim has been a good friend to Ten Golden Rules, and today is the launch day for his new book! Attention This Book will Make you Money . How to Use Attention Getting Online marketing to Increase Your Revenue If you buy this book, sign up at this site to get over a dozen bonuses!

I have read about 4 chapters and so far I give it a 5 Star review. It is a very current look at how to drive traffic to a website and utilize multiple social media to build your brand and your personal brand. The style is very straight forward and easy to read.

This is a guest blog post from Jim, enjoy!

Social Media Brand Explosion

I've been promoting the Jim Kukral brand online for close to 15-years now. In 2001 I bought the domain name and began to blog about every day things, like being cut-off on the road on the way to work, or how the tragedy of 9/11 changed my life, and yours. You know, silly life stuff. That's what people did at the time.

As I said, my first blog wasn't about "business," heck, nobody back then was using blogs for their businesses. It was all about building your brand by letting people around the world, people normally outside of your circle of influence, come in and learn more about you. It was years later that I began to utilize blogs as a marketing and business tool.

I wrote one of the first eBooks online that explained how to make money from a blog. The year was 2003 and it was called Blogs To Riches. The eBook contained tips and strategies for how to use your blog to build a personal brand and then how to turn that brand into revenue. When I first launched the eBook I received tons of publicity from it, and 90% of it bad. I was getting hate mails from people saying things like "Blogging is pure, you can't make money from it you jerk!" or "You're an idiot, nobody will ever make any money from a blog." Indeed, the same types of things people were saying about social media in the beginning.

I continued to blog for years and years, accumulating thousands of search engine rankings from articles that I had written. I spent a year creating a new Web video every single day, getting my message out to an entirely new audience. I created podcasts of interviews with experts and gurus. I built my brand over those years to a place where I was quite well known in my industry circles, and it worked great. I had a loyal following of people subscribed to my RSS feed and email newsletters, plus I had earned myself a very nice reputation as someone who knew how to help other people find success online.

But it wasn't until social media really came along that my brand exploded. Because of social media I was able to extend my brand and expand my reach, allowing me to generate thousands upon thousands of direct contacts who were interested in me and what I do.

And here's the key point. These contacts were people outside of my regular inside circle. You know, customers. You can't pay for that kind of attention, and that's one of the best things about using social media to build your brand. It's free!

What are you doing right now? Why aren't you out there actively participating in the social world? I've watched people go from nobody to $25k public speakers in 2-years or less because they knew how to work social media and build their brand. I've seen people spend years and years and hundreds of thousands of dollars completely fail to get their name out there because they didn't realize the opportunity that the social world brings.

Why can't you do it?

Oh wait, you can. It's time to get to work.

Don't go out there and sell yourself. Go out there can create content that solves people's problems or/and entertains them. Then use social media to spread those messages, just as we all did with blogs before social media existed. Watch as your followers and fans grow and grow. Watch as people (your customers) flock to you and buy from you.

Go... now. Get started.

For over 15-years, Jim Kukral has helped small businesses and large companies like Fedex, Sherwin Williams, Ernst & Young and Progressive Auto Insurance understand how find success on the Web. Jim is the author of the book, "Attention! This Book Will Make You Money", as well as a professional speaker, blogger and Web business consultant. Find out more by visiting You can also follow Jim on Twitter @JimKukral.

PS - Don't Miss Jim on a free Wednesday Webinar coming up for September 1st!

Monday, August 9, 2010

PPC Keyword Research Evolving

Google updated their keyword research tool to enhance previous features and add some new ones based on customer feedback. Some of the new features include greater flexibility in search options, simplified refinement of keywords, avoiding duplicate keywords, and ability to add negative keywords.

Greater Flexibility in Search Options
With the enhancements to search options, you now have the ability to combine keyword, website, and category queries and receive a single set of keyword results. Previously, you were only able to do your search one way at a time.

Simplified Refinement of Keywords
You now have the ability to filter your keyword results by both word and/or match type (i.e. broad match, phrase match, exact match). This will require you to do less manual filtering than with older versions of the tool.

Avoiding Duplicate Keywords
Now, when you are logged into your Adwords account, you will be aware of what keywords returned in your query are already being bid on. This will save you time on reviewing your results since you won't have to scroll through keywords you are already bidding on.

Adding Negative Keywords

Google's keyword tool was always a great way to identify negative keywords. With the new upgrades, however, you can add negative keywords to an ad group or campaign right from the keyword tool interface by clicking a button. Previously, you would have to take note of possible negative keywords and return to the campaign interface to add negative keywords. Presents Case Study: BP in Online Media

Join Jay Berkowitz, Chief Executive Officer and Stuart Smith of the Search Team of, as they present, “Case Study: BP in Online Media”. This webinar will look at BP Oil’s Social Media, Pay Per Click and a Facebook Fan Page Case Study.

This presentation will explain the following topics:

• Demonstrate how BP used Pay Per Click Advertising to inject themselves into the online conversation
• Best Practices for Establishing Facebook Business Pages
• Tactics Used for Viral Penetration of the BP Case Study
• Understanding the Results of Exposure from Facebook Pages
• Advanced Strategies for Viral Penetration of Facebook Business Pages

This free webinar will take place Wednesday, August 11, 2010 12:30pmEST – 1:30pmEST. To register and for more information please visit: Case Study: BP in Online Media

Saturday, August 7, 2010

TrafficWave - OceanSwell TEAM Update (#57)

One of the secrets to online business is learning how to manage your time. If you don't do it correctly (or not at all), a million little distractions will tie you down so that it 'seems' as if you're getting something done but you're really frozen in place. This is an appropriate subject to bring up with regard to bringing in Global NPN as an optional, second program for those involved in the Team OceanSwell co-op for TrafficWave. Getting this off the ground has taken a solid 30 days, during which (other than going to work every day) I have done very little else. It hasn't exactly gone as 'smoothly' as I had planned either. In particular - the two-phase Pre-Team-Build idea that I had.

Notice the title of this blog, 'My Internet Marketing Journey'. If you skim through all the posts in this blog, you will notice several things. The first, of course, is that I like to write - when I have the time, that is! The second thing you will observe is that I have recommended and/or actively promoted online programs, tools and systems in the past that I no longer use or are currently defunct. But the most important thing of all is that the blog posts are a written history of what I've done and had to say about it. I haven't deleted any of them. Why am I telling you this? Because in Internet Marketing terms, I'm already an 'old timer' who has experience to share... for those who will pay to attention to it. I'm not a guru or an expert on anything. In fact, I really don't know very much about Internet Marketing. That's the truth! Worse still, I'm not very tech-savvy at all. I STILL can't build a website, the latest high-tech social networking and SEO techniques are all incomprehensible to me and I don't even know what 'skype' is. And yet (apparently), I'm one of those famous 3% that you always hear about - the ones who actually succeed online.

The reason that I am starting off the Team Update in this way is because I have had SO MANY people shouting at me over the last 30 days about how things 'should' work, what I 'should' be doing and how 'fast' I should be doing it. My point is this: I'm not sitting in the OceanSwell Towers, overlooking the Hudson Bay, with a busy office staff managing my online empire. I'm just some guy in Texas who works in a hospital and got interested in online affiliate marketing awhile back and decided to make a study of it. As of today's date, I earn over $1,000.00 a month online in my spare time. I have accomplished this in basically three(3) ways: 1) Communicating well - through personal emails to prospects, the various autoresponder series that I have written and (of course) my blog posts. 2) Ideas that no one else has thought of. This is the most important one of all, since original ideas are one of the Golden Keys to actually earning money in business (online or offline). And BTW, they don't always work! 3) Designing ads that convey my new ideas and compel people to click-through and subscribe to my AR series and learn more. That's why the TrafficWave product is so important.

That's about it. That's the 'grand secret' to my success.

Now, if you aren't a writer, you don't have ideas of your own and you can't create compelling ads, then you are looking at joining some existing marketing system that supplies all of that for you. But even that isn't enough for most people to have any success with. And that is why we have Team OceanSwell. And for all those who tell me how 'I'm doing everything wrong' or 'not fast enough', I can say with authority that they are wrong. First of all, if there's a faster way to build matrix downlines, I'm all ears. Tell me all about it. Better yet, do it yourself, show me how to do it right and I will learn from YOU! As for 'doing it wrong', three recently crashed Team-Builds come to mind: TE Teams, 4u2earn and SuccessQuick. Am I criticizing the people behind those ideas? No, though the founders of two of those programs have criticized me directly. The bottom line is that Team OceanSwell is here and they're not. So who's the expert? I don't know... you tell me, because I'm dumb.

Look at GDI PowerPath. This month is their one-year anniversary. My wife (Juli) joined in August of '09 (and I joined in January of this year). '$9,000.00 a month within one year' sounded pretty good a year ago! Juli's GDI check this month will be about $50.00. Is she complaining? No. Is she sending them emails every day 'demanding answers'? No. Because she and I both know that things don't always work out the way you plan them to and we're all learning as we go along. I haven't even gone through the Rotator yet. In fact, I think I'm number 140, or something, in line! But GDI PowerPath is STILL HERE, and that tells me everything I need to know about them - i.e. they're for real. In fact, they're actually only just now getting the systems into place that they've been thinking about for a long time. There's that word again... TIME. This business takes time. Also, things change rapidly online and that often requires you to change your tactics, which takes even more time!

And one of the things that aggravates me the MOST are people who come into Team OceanSwell and bombard me with daily messages about 'how long' it's taking them to get direct affiliate referrals through the Team-Build process. As incredibly annoying as that is, the question itself is comparative. 'It's taking a long time', compared to... what? Medical imaging school (combined with all the pre-requisite classes, hospital volunteering, etc.) took three(3) years. It took an additional seven months to secure employment! Did I mention that I went back to college in my 40's to achieve this? Do you know what it's like to try and support yourself while going to school in mid-life for this length of time? Do I think that it 'took too long'? No, because it took as much time as was required. And I run into people at social gatherings who will inevitably make a comment along the lines of 'Oh, you're lucky to have such a nice job in this economy.' Really? 'Lucky'??? If I'm 'lucky' in life, it's because I'm not in one those hospital beds that my patients occupy.

I don't mean to ramble but people need to understand the REALITY of online business and what to expect from the Team OceanSwell co-op. It ain't gonna' happen overnight!!! And if you can't treat this as a business, at least treat it as an investment. And if that still doesn't satisfy you, then go away and don't bother me, because that'll be best for both of us. The absolute worst thing about managing a large group of strangers online is the incessant whining and complaining - and believe me, it never, Never, NEVER stops.

NOW... about the NPN program.

It's now officially part of the Team OceanSwell co-op. And what I'm going to try and do right now is answer the bulk of the 'questions' that I've been getting showered with on a daily basis - for the most part, from the several dozen people who email me EVERY.SINGLE.DAY.

1) "Do I still need two accounts?" You don't have to open two accounts anymore. The two account thing was part of the 'Pre' Team-Build idea that I designed so that everyone involved could have an immediate profit position before we actually started advertising this. That's done with now and was moderately successful.

2) "I don't have signups under my second account. Why?" Instead of the 75-100 people I thought would be interested in this, it was HUNDREDS! When I got behind on answering every email and assigning links, Didi stepped in and started passing out links on her own in order to speed things up. That helped a lot, but it disrupted the sequence of assigned links. It solved the immediate problem of people screaming that things were happening 'too slow', but it created a whole NEW chorus of screaming that people 'weren't getting their signups' as I (Rusty) had planned them in advance.

3) "When will I have my turn in the Rotator?" You won't have your 'turn' in the traditional sense because we are employing something new with the optional NPN program - a revolving URL. In fact, there's going to be more than one and the the FIRST one will be for those who don't have directs yet or have only one. Those Team Members are the priority right now - especially if they were part of the 'Pre' Team-Build and got skipped in the initial chaos.

4) "What Ads should I be promoting?" All that you have to do is continue to promote the same Team Ads that you've always promoted. Individual Team Leaders are changing their ads and AR series to mention the optional NPN program. I still haven't changed mine yet because I haven't had the TIME.

5) "I haven't heard from you in days. Why?" First of all, I have a job and I don't sit in front of the computer 24/7 answering emails. Secondly, many people send me messages with lists of 'questions' and demand answers to each and every one of them. Typically, emails like that can take 20 minutes to type out an answer for - and that assumes interrupted time. So think along with me. If it takes 20 minutes to craft a personal reply to an email, then I can do three of those an hour. If I have four hours of time available, then I can answer 11 more similar emails in an evening. Over the last 30 days, I have averaged over 300 personal emails a day in my inbox.

6) "Why is this taking so long?" It takes as long as it takes. It would have come together much faster if everyone had followed my instructions, been patient, and done what they said they would do. The Internet isn't a machine where you can insert a coin and a gumball rolls out. It's a simply a means of communication - between people with different motives, motivation and levels of intelligence. That's all it is and that's all it ever will be. While I would LIKE to spend the bulk of my time developing new ways to market and promote our Team-Build, I'm not allowed to do that because I am forced to spend most of my available TIME responding to people demanding to know 'what's taking so long'.

Anyway, my next task is to begin designing new Team Ads and to audit our NPN organization as it currently exists. One extremely complicated thing about this program, as it applies to the Team-Build, is that it is a 5-Level matrix. That means I'm blind below the 5th Level. Not only that, I don't have the TIME to do a daily audit of the downline that I can see! For this I need everyone's continuing assistance.

Here is what I need EVERYONE to do if you are part of the optional NPN Team-Build. I need for you to tell me how many directs you have currently and who they are. I also need everyone to notify me when somebody goes Inactive in your downline so that I can take them out of the Rotating URL immediately. Please know that I will not respond to these emails!!! But I need this data right now and on a continuing basis in order to manage a large team on levels far below my level five! Without a Team effort, this will not be possible.
Please, my TIME is limited. Help me make the most of it so that I can help you build a real online business.

Total time to create this blog post: about 3.5 hours

Friday, August 6, 2010

Social Media Experiment - Giving away Gold

Thanks to everyone for great suggestions, we have found a fun way to give away the gold bar! Please visit our Facebook page to learn all about this fun contest.

Also, we did a short video on the page, I share my tips for making great presentations and some cutting edge internet marketing trends.

If you have a look, please let me know what you think in the comments below!

Don't Be Evil

The New York Times reported on August 4, 2010, that Google and Verizon were on the verge of a deal that would allow Verizon to determine how quickly content is served to Internet users. This would be dependent on if the content creators were willing to pay for the upgraded speed.

The Times also reported:
The charges could be paid by companies, like YouTube, owned by Google, for example, to Verizon, one of the nation’s leading Internet service providers, to ensure that its content received priority as it made its way to consumers. The agreement could eventually lead to higher charges for Internet users.

Such an agreement could overthrow a once-sacred tenet of Internet policy known as net neutrality, in which no form of content is favored over another. In its place, consumers could soon see a new, tiered system, which, like cable television, imposes higher costs for premium levels of service.

Any agreement between Verizon and Google could also upend the efforts of the Federal Communications Commission to assert its authority over broadband service, which was severely restricted by a federal appeals court decision in April.
Where’s the last great company that believed in “open internet” for all? This is bad friends -- no, this is worse than when Hulk Hogan turned bad and joined the NWO. If the agreement is reached, the Internet will be forever changed and I’m afraid not for the better.

I’m asking from the bottom of my heart guys…


Google says the Times, Bloomberg, and the WSJ) are wrong and they remain committed to an open internet. The Times says they stand by the story.

Thursday, August 5, 2010

Google’s Struggle With Social Networking

Once all a buzz, this week Google announced that Google Wave was no more. They no longer plan to develop it as a standalone product. It seemed as if Google Wave never really took off, as many people struggled to find meaningful ways to use it. I wonder if it is because many people use existing communication tools such as Twitter and Facebook, and Google Wave was just too much to integrate into people's lives. Also, it was exclusive at one point, and many people did not have access to it, which may have hurt the success of Wave as well. Google is continuing to work on launching a social product, although so far, they haven’t been very successful yet. Another Google product, Google Buzz, hasn’t gotten much traction either, even though it is integrated into Gmail - which many people use daily as their email client.

I personally use Google Buzz since I use Google Reader and like to share blog posts with my followers there, but only those who follow me on Google Buzz see it, which isn’t many. Because many of my friends use Facebook and Twitter, I see more response there when it comes to sharing news or interesting blog posts. Unless Google can find a way to integrate through Twitter and Facebook, it’s likely that they won’t see much success – unless they create something bigger and better than these two very popular social networking tools.

Wednesday, August 4, 2010

10 Powerful Social Media Tools to prepare for a job interview or sales call

Before you go to to your next job interview or sales call get prepared!

You can know an amazing amount about a company and the person you are meeting by spending about 15 minutes online searching. Here are some powerful tools to find out a lot of info about the company, and the person you are about to meet.

Oh, first a handy tip. Take screen shots (use the 'print screen' button on your keyboard to grab the images) as you do your research, copy these images into a PowerPoint presentation and keep it in a file you will take to the meeting. If the opportunity arises, share some of the knowledge you have about the company and show the person how diligent you were. You should keep personal and company information separate, many people would be surprised and possibly uncomfortable about how much you can dig up about them personally.

1. Get to know their website. A good place to find recent information is the News or Press Release tab and read recent newsletters stored on the website
2. Do a Google search for the company and the individual you are meeting
3. Google the company name plus 'reviews' and 'comments', print out any negative information you find, and if it is appropriate share this info. with the person you're meeting. They might not have Googled themselves and they might need an Online Reputation Management program.
4. Find the person you are meeting on LinkedIn. Do any of your friends know him or her? This is a great opportunity for your friend to put a good word in for you. Plus, knowing a bit about their history might keep you from putting your foot in your mouth like I once did. I met an executive at a packaged goods company and I went on and on about how much I knew about banking before I found out she worked in the banking industry for ten years - oops!
5. Check them out on Facebook. Does the company have a Facebook Fan Page?
6. Is the company and/or the individual active on Twitter? Are they current? Is there any news you can learn? What are they passionate about? Colleges? Sports? Volunteer Activities? What common interests do you share. Do a for their name as well, what are other people tweeting about them and the company? Post a Tweet and ask if anyone at the company is listening to test if they're monitoring Social Media.
7. Check their traffic, Google Page Rank, Alexa Score, for number of SEO results, How many links do they have to to their site? will tell you about their Pay Per Click advertising activity.
8. Check these scores for their competitors.
9. Are they blogging?
10. And perhaps my best tip, from my friend Harvey Mackay, download the Warm Call Center Toolbar, it is amazing what this tool will reveal about the company and the individual!

Good luck and please comment below:

- What tools do you use to prepare for an interview or a sales meeting?
- Did you try any of these ideas? What did you find out?

Good Luck crushing it in your next meeting!

Photo credit drewleavy

Tuesday, August 3, 2010

Can you help me give away a $406 solid gold bar?

I'm a bit embarrassed, let me explain...

I normally have catchy titles for my presentations. The first one, "The Ten Golden Rules of Online Marketing" gave birth to our company.

My newest presentation is called "Turn Your Social Media Traffic Into Gold". I am presenting at Affiliate Summit New York on Monday August 16th.

It is a bit of an old-fashioned sounding title and I think we need to jazz it up to get people interested. So, I went on eBay and I bought this 10 gram solid gold bar to give away using Social Media.

Here's how you can help.

How would you give away a $406 dollar prize to build interest in a presentation with a bit of a funny name? How can we use Social Media to prove that Social Media works? Please comment below with your ideas.

I also have 5 second place prizes, $75 Google AdWords Gift Certificates and 5 copies of my book "The Ten Golden Rules of Online Marketing".

Please comment below to help me decide how to socialize this prize :)

Do Not Track Registry for Internet Users

Originally proposed back in 2007, the FTC is once again considering the implementation of a “Do Not Track” list which is comparable to the “Do Not Call” registry. This legislation would hide Internet users’ browsing activity from online advertisers as a whole rather than having to do so on a website by website basis. According to reports, the “Do Not Track” list would keep advertisers from using cookies to track your browsing and purchasing history. The registry would also prevent advertisers from serving ads based on your behavior.

Although it will take time for us to learn more about this legislation, it poses many questions. Is the concept even feasible? What could this mean for advertisers and businesses? The legislation has its pros and cons depending on what angle you look at it from. Personally, I’m not completely against being served ads or search results based on my online behaviors. It actually turns out being more relevant than not for the most part.

Do you see this potential legislation as positive or negative?

Display Advertising - Target Your Own Placements

Advertising in the Google Display Network (GDN) can be a great way to generate leads/sales at a lower cost than with advertising on search networks. The lower cost comes about because the cost per click is often much less on display network placements than on search placements. A common mistake advertisers often make is to run a single campaign on both the search and display networks. This is a mistake because the way to optimize for both networks is quite different. My best advice is to duplicate a campaign and run one version on search and one on display to test them against each other.

When setting up a display network campaign, a shortcut many advertisers take is adding keywords to the campaign and letting Google select where the ads will be displayed based on the keywords. It is much better practice to select your own network placements. If you really want to reach your audience, it is important to target your ads to websites that your customers are likely to visit. If you let Google select your placements, they just match keywords in your campaign to words on the pages and often place you on completely irrelevant websites. To find placements that are relevant to your customers, try using the Google placement tool.

Monday, August 2, 2010

American's Online Habbits

According to a recent Nielsen study, social media now consumes 23% of our time online. Tracking 200,000 American users from June 2009 – June 2010, time on social networks grew 43%! This now passes email usage which declined 28% for the year to 8.3% from 12% although it does still dominate on our mobile devices. attributes the decline in Yahoo and Google to the fact that Facebook allows people to post direct links to articles or videos so people don’t have to search for them. According to PCWorld, the study also revealed that twice as many Americans over 50 visited social networks thank kids under 18. Presents Low and No Cost Local & Mobile Search Marketing

Join Mike Monahan, Director of Internet Marketing for World Travel Holdings as he presents, “Low and No Cost Local & Mobile Search Marketing”. Learn how everyone from Small Individual Businesses, Large Franchises and Retail Organizations can Leverage the Growth of Local and Mobile Search to grow their businesses.

This presentation will explain the following topics:

• Answer the question of: Why Local?
• Best Practices for using Free Local Listings
• Understanding On-Page Factors in Local SEO
• The Future of Local Search and Mobile Marketing

This free webinar will take place Wednesday, August 4, 2010 12:30pmEST – 1:30pmEST. To register and for more information please visit: Low and No Cost Local & Mobile Search Marketing