For those Facebook Page admins out there, you will be happy to know that you can now target your posts to specific audiences based on gender, relationships status, education, interests and more. This is a fairly new option for page posts, which has also been referred to as “hypertargeting.”
Hypertargeting can help you get more engagement on your posts because they can be tailored to a defined audience and will only be seen by that audience in their News Feed. The post will still be able to be seen by everyone in your Timeline, but you won’t annoy your fans – and risk negative feedback – by posting information in their News Feed that is not relevant to them.
To segment your audience, before you publish your post, click the compass icon on the left. Then, click on “Add Targeting” to reveal a drop down menu with the following options:
For each option you choose, another drop down menu will appear on the right where you can select your criteria. You can even choose a custom age range. You will also see “Targeted to” on the right with the number of fans that have the possibility of seeing your post. As you select your targets, the number will change based on the number of fans who fit the target.
Have you tried targeting your Facebook posts and tailoring the message to a specific audience segment? Let us know your results in the comments below.