Saturday, July 31, 2010

Facebook Connection Targeting

Looking for a creative way to increase your conversion rate in your Facebook PPC campaigns? Here’s a quick tip on using the connections filter.

One of the three types of connections you can target is, “friends of people who are already fans”. As a result, the ad will show up with an endorsement from your friend, incredible right? You will not find a more powerful type of ad in Facebook’s arsenal. I’ve included an example of what the ad would look like below and yes I’m a fan of the Captain.

If you decide to try this type of ad let me know how your connection targeting goes.

Google Me vs. Facebook

The Internet is a buzz with a possible contender for Facebook. The 500,000,000 member social media empire is starting to hear footsteps and I for one am grabbing a front row seat for the fight.

Can Google even compete with Facebook? There first attempt at social media started with a huge buzz and then fizzled. I really wanted Buzz to hook me like Facebook did but after a couple of weeks I was bored. Will Google’s next attempt at social media be any better? If I was Google and I’m not, I would duplicate Facebook as close as possible. One of Facebook’s biggest problems has been privacy and Google is no stranger to privacy issues either. But if Google can hit the ground running and offer better privacy to their users then Facebook could lose some of its market.

I’m pulling for you Google, there needs to be more than one empire in the social media circle. At the very least, the competition between Google and Facebook will create new advances in social media which we haven’t even been able to dream up yet.

Friday, July 30, 2010

iPhone Creates iPorn

With the new iPhone 4, people are able to have videoconferencing, and the adult entertainment business has been watching. They have now developed video-sex chat services and are even hiring people through Craigslist according to MSNBC. The ads created in at least 5 cities, are looking for models for video sex chat and even offer applicants a free iPhone.

FaceTime as it is known will allow people to call other iPhone 4 users and have live video conferencing over a Wi-Fi enabled connection with the camera on the front of the phone. For many years video chat has been available, but not with the portability and privacy like the cell phone.

Apple is faced with a huge dilemma now and why this can become very controversial. The company has generally tried to keep everything through iTunes so they can monitor the programs and keep them clean. Now, what are they going to do? This is one of the main features on the phone, not something an outside developer created.

New Exciting Job Opportunity at Ten Golden Rules

Ten Golden Rules is looking to hire an Internet Marketing Account Manager.

The Internet Marketing Account Manager is responsible for the day-to-day implementation of internet marketing initiatives for assigned clients, based on engagement parameters. He or she will also be responsible for the development of new internet marketing strategies including gathering and analyzing data, brainstorming ideas with staff, and creating presentations for clients. Routine administrative tasks involving project management, office communications, timekeeping, status reporting, etc. will be required.

In addition to the Account Management role, the best candidate will have hands on experience with the planning and execution of one or more of the following: SEO tactics, Google & Facebook PPC, Facebook/Twitter/LinkedIn social media strategies, Affiliate Management, Wordpress set up, Website CMS systems, minimal HTML using Dreamweaver or other WYSIWYG editor, etc.

Check out more information on the Account Manager position.

Thursday, July 29, 2010

Are You In A WiFi Zone?

Do you need to be in a Wi-Fi zone? Amazon just launched the newest Kindle for under $150, the only catch is you must be in a Wi-Fi zone for it to work. Well, many of you may be asking what is a wi-fi zone, do I have to buy one? Where do they come from? Well, I’d like to explain a little bit about this and hopefully clear up some questions. Here are 10 basic things to know about Wi-Fi and what it is, to determine if you need it.
1) Wi-Fi is actually trademarked by the Wi-Fi Alliance
2) Wireless Local Area Networks (WLAN) devices are certified products that are based on the IEEE 802.11 standards
3) Wi-Fi networks are not the same as having cell service for your mobile phone
4) When in a Wi-Fi zone, devices such as personal computers, iPads, Kindles and others can connect to the internet with a range of wireless networks, also called “hotspots”
5) Hotspots are not just found in people’s homes, many restaurants, cafes and even metropolitan areas are adapting to open Wi-Fi networks through routers
6) WEP, Wired Equivalent Privacy, can protect users from hackers, however people need to configure their systems when using public Wi-Fi to enhance security
7) Security must be taken seriously on an open network, don’t look at bank accounts of other sensitive information without ensure you’re on a reliable network
8) Each device connects differently, some you have to turn on the Wi-Fi, others automatically search for the bet signal and will connect when found
9) Some public places will charge you a fee to join their networks such as airports, hotels and coffee shops
10) To add more confusion, people will talk about Wi-Fi and 3G networks, good luck!

YouTube Increases Video Time Limit to 15 Minutes

YouTube recently increased the video upload limit from 10 minutes to 15 minutes. They decided to add the extra 5 minutes due to the improvement of the Content ID system, which allows movie studios, music labels and other global partners to manage their content on YouTube. This means, there are going to be less videos of show and music clips that are copyrighted. I think the Content ID system will definitely clean out a lot of the videos that are polluting YouTube and make room for those who create original videos.

In addition, YouTube is taking full advantage of the 15 minute increase with a campaign called “15 Minutes of Fame.” Record a 15 minute video and tag it with “yt15minutes,” by August 4, and the video may gain their 15 minutes of fame by being featured on the YouTube homepage. Personally, I find creating a 15 minute video a challenge, but if you create a video about a topic you enjoy, I’m sure it won’t be much of a problem!

Wednesday, July 28, 2010

Top 10 Product Launch Myths

Last week I explained the concept of what a Product Launch is and what it could mean for your business. Have you thought about the concept a little bit more?

Because I’m in the process of learning about the concept in further depth, I want to convey the knowledge I am gaining about Product Launches to you.

Below are the Top 10 Myths about doing a Product Launch for your Business:

1. “I need to have an established business”
2. “There is too much competition in my market for a Product Launch”
3. “I just don’t have enough contacts for a Launch”
4. “There are others who are more well-known in my market – consumers wouldn’t be interested in a Product Launch of mine”
5. “I don’t have a tangible product to have a Product Launch with”
6. “I could only do one Product Launch as I don’t have others for additional Product Launches”
7. “My products wouldn’t work with a Product Launch”
8. “This concept wouldn’t work in my country/language”
9. “This would take too long to launch for my product”
10. “My product is too niche for a Launch”

All of the “myths” above are not deterrents for doing a Product Launch by any means.

Do you have a myth to add to the list? What are your thoughts? Go ahead and leave your comment below.

image credit: marcobellucci

Getting News Through the Twittersphere

Twitter has grown so much, and everyday more and more people are tweeting. For many internet marketers and social media junkies, Twitter has become a part of our daily lives, next to email and listening to music on Pandora or Slacker Radio. When you are using Twitter and checking it multiple times a day, you become accustomed to what is happening in the Twitter world. In fact, Twitter has already proven that they can be ahead of mainstream media, since once a tweet is sent, it is seen instantly.

Here is a couple of Twitter news I found out today through my Twitter circle:

A while back I wrote about Ivy Bean a while back, who was the oldest Twitter user. I found out that she had passed away today. As @IvyBean104, she was just another Twitter user, using it as she found useful. She was a popular user, with 56,000 followers and was fairly active. It just comes to show that anyone can use social media, even if you’re over 100 years old. Amazing, I think.

Hated by many, liked by many (including myself – I can’t help that I think his beats are dope) Kanye West is now part of the Twittersphere as @KanyeWest. His first tweet caused some attention (of course) –

Perhaps his visit to Silicon Valley made him create a Twitter account? He was also there to meet with technology companies and also performed at Facebook headquarters.

Are you like me and find out most of today's news stories through Twitter?

Monday, July 26, 2010

Optimize Images for Search

Since Google just rolled out a new design for the Google Images interface, now is as good a time as any to discuss optimizing images for search. The new Google Images design boasts updates that include a denser tiled layout for viewing more images at once, instant scrolling without letting you get lost in images, larger thumbnail previews, and keyboard shortcuts for quicker navigation.

Google image search, with or without the latest updates, is great for users who are looking for specific images online. It is even better for those optimizing their websites for natural search. Images give us an opportunity to generate more traffic to our websites if handled correctly. Helping the images on our websites show up in Google image search or universal search is fairly simple and can provide great results.

In order for your images to show up in Google, you first have to let Google know they exist. Google now supports images in sitemaps, so make sure you add all of your images to your sitemap and submit it to Google Webmaster Tools.

Sitemaps will help Google know that your image exists and where it is located, but it must also be optimized for a specific keyword phrase. There are three important aspects to the optimization:
  1. Include the keyword phrase in the filename of the image (i.e. search-engine-optimization.jpg)
  2. Include the keyword phrase in the Alt tag of the image (i.e. alt="Search Engine Optimization"
  3. Link to the image from other pages of your website and from other websites using the keyword phrase as anchor text (the words that are clickable)
Think of each image on your website as an opportunity to drive traffic and make sure each one is optimized. Presents Advanced Search Engine Optimization Strategies

Join Lee Roberts, The Web Doctor® of Merchant Metrix, and Margie Schneider, VP Operations of as they present “Advanced Search Engine Optimization Strategies”.

This presentation will explain the following topics:

• Benefits for Measuring Article Quality for the Search Engines
• Understanding What Determines Author Authority
• Best Practices for Writing Valuable Articles
• Advanced Tactics for Ensuring Article Readability

Lee Roberts and Margie Schneider will show you how to propel your web pages, with Advanced Search Engine tactics, into Top Search Engine Placements using articles.

This free webinar will take place Wednesday, July 28, 2010 12:30pmEST – 1:30pmEST. To register and for more information please visit: Advanced Search Engine Optimization Strategies

Sunday, July 25, 2010

How to Generate Leads: Referrals, Opportunity Leads, Advertising and Cold Calls

One of my University students recently asked me how we have built our business and what we do for lead generation. I would be interested in your comments and experiences, please share your thoughts below.

I learned in a sales training course that leads work like this: Referrals close at 80%, opportunity leads close at 50%, advertising leads close at 25% and cold calls close at less than 10%. I believe this has been true for our business, let me explain.

The Best way to generate leads for any business, in my opinion is word of mouth. Especially when someone asks another person 'Hey how did you lose all the weight?' 'Where did you get those shoes?' or 'Wow, I see your website all over the internet who does your internet marketing?' Those type of referrals are the best because the prospect is actively looking, and they are referred by someone who they trust and respect.

The reality is that when you're just starting out, you can't get too much referral business because you don't have a lot of connections and clients and past clients. And an important source, employees of past clients who change jobs.

The second category of leads, which I called 'Opportunity Leads' are generated from speaking at events, networking and community service.

If you're just starting out, finding clients is like finding a job. I recommend that you do a lot of 'information meetings'. I used to go present the Ten Golden Rules of Online Marketing presentation to anyone who'd take the meeting. I did lunch and learns for companies that I could partner with like Web Developers, Ad Agencies and PR Firms. I spoke at the all-employee meeting for a Trust Company.

I also worked very hard (and I still do) to get speaking engagements. I spoke in the back room of an Office Dept Store to about 10 people. I spoke at the Rotary Club to 7 people, and sure enough, one of them was planning a National Sales meeting and he booked me to speak there. I spoke to the local Women in Communications chapter, and the National Programming Chair was there and she booked me to speak at their National Meeting in Orlando.

I was involved with my local Chapter of the American Marketing Association and I went on to become the Chapter President. I was on the Founding Board of Directors of the South Florida Interactive marketing Association. I am active in a number of associations and private mastermind groups today. If you are an active participant in these groups you stand out from many board members who rarely show up and don't always honor their commitments. With a little hustle, it is easy to shine in these groups and become known for your expertise and your effort.

Finally, Networking. The first tip is to show up, regularly. You won't get a lot of leads from going to 1 meeting for a group, or from the first time you go to the annual conference. When you become a regular, and a participant, you'll see the opportunities flourish. My tip for generating leads from industry events and meetings is to learn the skills of a great networker. DO NOT SELL YOURSELF. Help people. Listen to them. Why are they there? Are they looking for leads, jobs, employees, a date? Follow up with them (you'll likely be the only one who does follow up) and send them a reference or a contact that can help them with their objectives. The Law of Reciprocity states that people will feel like they want to help you in return and the good karma will likely come back to you, especially if you don't feel like anything is owed to you and you give with no expectation of getting anything in return.

'Opportunity' leads are the second category I mentioned above, in general you might be able to close 50% of these, depending on your business. When you do get a lead from someone you met at a Networker, or from someone on a committee, they aren't quite as good as referrals. This is largely because the person isn't actively looking for your services and they weren't referred by a trusted source.

We do some advertising, and a lot of internet content development. We have also done some trade shows. Leads form these sources close at about 25%, if you're good. I think this is because people look at a lot of competitors in these situations and they don't know your firm at all. So you are competing with a large number of options with no initial differentiation.

Lastly, cold calls are best avoided if at all possible. Most people hate the invasion of privacy from a phone call or in-person solicitation. These take a lot of hard work for very low rates of return. In our business, which is a very strategic boutique style consulting approach cold calls are not going to yield very many high quality leads.

Good luck, I hope this helps.

Thursday, July 22, 2010

Profitable Product Launches for Businesses

Recently I’ve been learning about the concept of Product Launches. The concept seems simple enough but the results you hear from successful product launch gurus almost seems too good to be true. Nevertheless, the plug and play concept of Product Launches is interesting enough that it is absolutely worth taking some time to explore.

So you are probably thinking to yourself one of two questions:

1. What is a Product Launch anyway?
2. How could my business profit from a Product Launch?

So let’s tackle the first question:

What is a Product Launch?

In its simplest form, a product launch is a method for launching a product within a specific timeframe, offering or both. The method includes a sense of scarcity, with an overarching story, while not only engaging with potential customers but also learning of their needs and wants.

And for the second question, how could my business profit from a Product Launch?

Perhaps you have heard of Jeff Walker or Eben Pagan, both famous for their million dollar launches? They along with thousands of others have figured out a way to successfully generate income from Product Launches.

Below are three ways your business could potentially profit from a Product Launch:

• Product Launches create a sense of urgency in turn motivating your potential customers to take action faster
• By engaging and learning from your actual customer base, you will learn of additional product offerings from the buyers themselves
• Product Launches afford you the opportunity to develop momentum for your products which could potentially take much longer

Have you ever had a Product Launch for your business? What do you think about the concept?

image credit: jurvetson

Monday, July 19, 2010

New Keyword Matching Options

Google has long supported keyword matching options in Adwords pay per click campaigns. For those of you who are unfamiliar with keyword matching, the standard options include:

Broad Match
Ads will be displayed when any combination of the words in your broad match phrase (or synonyms or related phrases) appear in a search query, regardless of the order.
Context: keyword phrase
Example: search engine optimization
Ads will show up for search queries including: search engine optimization, search engine optimization company, optimization for a search engine, seo company

Phrase Match
Ads will be displayed when any combination of the words in your broad match phrase appear in a search query, in the exact order you specify.
Context: "keyword phrase"
Example: "search engine optimization"
Ads will show up for search queries including: search engine optimization, search engine optimization company, google search engine optimization

Exact Match
Ads will be displayed only when the exact phrase you specify is searched. The words must be in the exact order you specify and no other words can be included in the query.
Context: [keyword phrase]
Example: [search engine optimization]
Ads will only show up for the search query: search engine optimization

Google's new keyword matching option, called broad modifier, gives slightly more control over what search queries your ads show up for than with traditional broad match. The modifier will limit the synonyms and related searches that your ads will show for when using broad match. To use the modifier, insert a + symbol before one or more of the words in a broad match phrase. For any word with a + symbol preceding it, a search query must include that word or a very similar variation in order for an ad to be displayed. Below are some examples:

If your broad match phrase is red diamonds then your ad may show up for phrases including:
red jewelry, colored jewelry, cheap fake red diamonds

If your broad match phrase is +red diamonds then your ad may show up for phrases including:
red diamond, red jewelry, red necklace

If your broad match phrase is +red +diamonds then your ad may show up for phrases including:
red diamond, cheap diamonds in red, red elegant diamonds

Basically, using broad match modifiers will give you more reach than using phrase match, but more control than using traditional broad match. Presents Social Media Crystal Ball

Join Jay Berkowitz, InternetMarketingClub.Org Founder, as he presents Social Media Crystal Ball which will explore the future of sites currently at the forefront of Social Media. This presentation will cover several topics including:

• Why is Everyone Foursquaring?
• How to Profit from Sponsored Social
• What is Augmented Reality? How is it Shaping the Future?
• Proven Methods from Break Out Social Celebrities

This free webinar will take place Wednesday, July 21, 2010 12:30pmEST – 1:30pmEST. To register and for more information please visit: Social Media Crystal Ball

Thursday, July 15, 2010

YouTube Now Allows You to Lean Back

YouTube has released its beta service “Leanback” to enable its users to truly sit back, relax and enjoy the show. Leanback is designed to serve a personalized feed of your videos in full screen – without interruptions. Unlike your typical YouTube experience where you select a new video to watch every few minutes from your browser, YouTube’s Leanback is intended to be watched on large monitors but primarily televisions with HD capabilities.

How does it determine which videos to play? The videos are served based on your YouTube account preferences such as videos you subscribe to and videos you have watched. You can also further personalize Leanback by linking your Facebook account to it. This will enable you to be served videos your friends are watching. So you can really think of the service as almost a personalized television channel.

You can access Leanback by visiting: I did try out the tool and so far I’m enjoying its simplicity. With Google TV launching later in the year, this feature brings the power of YouTube that much closer to the consumer. This also gives businesses another incentive to create compelling/viral videos which YouTube users will now not only want to share on their computer screens but also in their living rooms with family and friends.

Wednesday, July 14, 2010

Submit All Content In A Single Sitemap

Sitemaps are a great way to let Google and other search engines know about the content on your website. In order to accommodate video, image, and other non-textual content, specialized sitemaps were introduced. For example, you could submit a sitemap for your html pages, another sitemap for your video content, another one for images, and so on. Seems a bit tedious, right? Well that is no longer necessary thanks to Google now supporting sitemaps that include all of your content types in a single file.

Sitemaps can now be created to reference all of your content, specified by how you want it to be found. Specifically, standard webpages can be identified for a standard web search, videos can be identified for video search and so on. Just be sure to follow the standard sitemap guidelines.

Monday, July 12, 2010 Presents Website Architecture and SEO: How To Get It Right

Join Damon Abramson, SEO Digital Marketing Guru, of Harmony Technologies and Margie Schneider, VP Operations, of as they present, “Website Architecture and SEO: How To Get It Right”. This presentation will cover several topics including:

• How to Properly Structure URLs
• Best Practices for Determining Duplicate Content
• Recommendations for Successfully Coding in Javascript, Flash and AJAX
• What is Internal Linking Optimization?

This free webinar will take place Wednesday, July 14, 2010 12:30pmEST – 1:30pmEST. To register and for more information please visit: Website Architecture and SEO: How To Get It Right

Friday, July 9, 2010

TrafficWave - OceanSwell TEAM Update (#56)

The addition of Global NPN to the Team OceanSwell advertising co-op is proceeding 'more or less' as I had planned. However, since my last Update, I've had to contend with a storm of unanticipated problems that have both hindered and altered the original concept. What began as a disciplined, pre-planned process, quickly became chaotic as Team Members wouldn't enroll when it was their turn, or they'd enroll out of turn, or more than once, or... simply disappear and not enroll at all. Four people on the list of participants actually turned out to be only two, as (for reasons unknown to me), each of them go by two different names and use two different email addresses. Then, of course, there are the ones who will follow through on their previously stated intentions only if 'I answer a few more questions.' But that merry dance often resulted in late-nights of endless email flurries between me and a dozen or so people that usually proved fruitless. Naturally, while all of this is going on, I'm receiving angry messages from those demanding to know 'why is this going so slow?' Not surprisingly, others are emailing me complaining that 'you're going too fast'!

Questions, concerns, more questions, complaints and even more questions. That's what my inbox has been filled with since last Sunday. I've been told everything from 'thank you' to 'screw you', and everything in between. But overall, this first part of the pre-positioning plan has gone reasonably well. The final picture isn't shaping up to look like my original vision, but it's still pretty good. All of the enrollment links have been sent, yet many have still not followed-through and joined NPN through the links that I assigned. That means there are a lot of holes in the tapestry I was trying to weave. Some are only just now responding to the initial enrollment emails that I sent out on the 4th and on Monday and Tuesday. So before we move to 'Phase II' of this now INCREDIBLY complicated puzzle assembly, I need to wait for everybody who is going to take part to actually do so. I'm setting a deadline of midnight (CST) on Sunday, the 11th. That's the cut-off. If you haven't enrolled through the assigned link by then, I can only assume that you're never going to. At that point, I will tabulate who we actually have and build the first Rotator list based upon the order of enrollment.

The second round of signups will be far easier, since I will know who the serious & responsive people are and I will already have everything lined up in order. For everyone who remains confused as to what it is we're trying to do, let me explain it again here and now. Global NPN is going to be added to the Team OceanSwell co-op that was created for TrafficWave. TrafficWave is still our top priority since so many team Members have downlines that they need to protect and grow. We're not 'changing' to NPN. It's in addition to TrafficWave and it's going to be completely optional for new Team members to join, alongside TrafficWave... IF they chose to, and can afford two programs at the same time. But that's in the future. We're not there yet!

Right now, we're only doing one thing. We're setting things up so that existing OceanSwell team Members who wish to, can be pre-positioned with NPN accounts before we start bringing in the general public through the Team Ad/Rotator system that has worked so well in 2010. That's all we're doing right now. After the Sunday night cut-off, I will start the second round of NPN enrollments, and that might well take all week. If it does, it does. Accept it. But once it's done, and everybody has her or his two accounts, then we have two(2) new Rotators for NPN that will be fed by EVERY OceanSwell Team for the rest of 2010, on into 2011 and for all time. Those of you participating in this 'pre-launch' should end up with a few directs and maybe some downline to help cover your costs or even put you in profit immediately. My plan was for everybody to be in profit immediately, but I can't force people to do what I ask them to do or force them to keep their end of the bargain. Because of that, things aren't 'perfect'. I'm not perfect either and do make mistakes. But we're all adults and we're all business people with big dreams. The Team system that we've evolved hasn't worked out for everybody. That's true. But it's worked out well for an awful lot of people and will continue to do so.

However, some pieces of the puzzle will still be missing here and there once the second round of NPN signups is complete. I've already explained why. Once the dust settles, the Rotators are in place and we are ready to 'officially' add NPN to our Ads, AR series, etc. then let me know if you feel that you got a raw deal. In the end, I believe that everybody will be pretty much satisfied as things move forward. But if you feel you've been seriously wronged, then politely make your case and I'll do whatever it takes to make things right. I want everyone to feel good about the end result of all this and feel like they're getting a fair deal. We're all in this together, and we will win or lose... together.

Lastly, I just want to compliment everyone on the hard work of promoting the Team Ads. Last week, Terrence Hopkins came in first place (again!) and just did a marvelous job. Speaking of jobs, I'm starting a new one next week at a long-term, acute care center. It's going to be an exhausting week, so please go easy on me. :)

Thursday, July 8, 2010

Looking for EarlyBird Specials on Twitter?

Are you a Twitter user looking for good bargains? Interested in sneak-peeks in travel, entertainment, fashion or technology? Twitter has recently introduced the account, @earlybird, which is an official Twitter account for exclusive offers, special events and time-sensitive deals. As part of Twitter’s business model evolution following Promoted Tweets, @earlybird will promote timely and relevant deals to users following the account. Twitter will earn revenue based on partnerships with the advertisers.

This is an important step for Twitter in making it more profitable but yet not intrusive to its users. By following the account, you are in essence opting-in to these exclusive advertisements. Hopefully, they will be relevant enough so that the account doesn’t just clutter up your Twitter stream; but in the event you do not like the deals, simply unfollow the account as you would with any other Twitter account.

I am following the account and as of today, no deals have been released yet. Any ideas for what the first deal will be?

Twitter has a post on the topic in its Help Center which provides additional details. Are you interested in finding out what types of exclusive deals you could receive with @earlybird?

Tuesday, July 6, 2010

Diagnose Your Adwords Keywords

Google is offering a new tool as part of the latest Adwords interface that allows you to diagnose the keywords you are bidding on. If you have large campaigns with long keyword lists, it can be difficult to monitor the quality score and status of all your keywords. This new feature simplifies the task of diagnosing your keywords and also provides a way to manage keywords that have quality issues.

To run the diagnosis, begin on the "Keywords" tab of the campaign or ad group you are looking to diagnose. From the "More actions" dropdown menu, select "Diagnose keywords". Once you click "Run Report" you will be provided a list of your keywords with the corresponding status. If the status of a keyword is "Ad showing now", the keyword and bid is fine. If you see something like "Low bid or quality score" you will know that you will have to make tweaks in your campaign or remove that keyword.

If you want to take care of all keyword issues at once, you can set up filters within your campaign. With filters, you can remove all the keywords with low quality scores or other issues you identify.

Friday, July 2, 2010 Presents Ten Things Every Executive Needs To Know To Generate Business on the Internet

Join Jay Berkowitz, Founder and CEO of, as he teaches Executives the skills needed to be successful online. The webinar will cover several topics including:

• Best Practices & Top Online Marketing Strategies for your business
• Proven methods for Building Your Personal Brand using social networks
• How to generate traffic to your website in cost effective ways
• Leading strategies to get your website ranked at the top of Google and other search engines
• Tools to measure your website’s online ranking vs. your competitors

This free webinar will take place Wednesday, July 7, 2010 12:30pmEST – 1:30pmEST. To register and for more information please visit: Ten Things Every Executive Needs To Know To Generate Business on the Internet