Wednesday, July 27, 2011

Free Resources: New Facebook for Business Site

Today I’m stepping away from Google+ (although not for very long) to take a look at what Facebook for Business has been up to. Facebook recently released the Facebook for Business site which Mashable reports, “provides step-by-step guidance for how to best use Facebook’s marketing tools,” a Facebook company rep says.

Although the site is geared more for those starting out with their Facebook for Business strategy, the site does offer free resources that are worth a read even if just to brush up on best practices for Facebook Pages and Ads.

Below are a handful of resources I collected from the website:

Best Practices Guide: Marketing on Facebook

Building Your Business with Facebook Pages

Sponsored Stories for Premium and Marketplace

Did you find these resources or the website helpful?

Tuesday, July 26, 2011 Presents The Ten Different Kinds of Search (and how to use them in your marketing)

Join Jay Berkowitz, CEO of, as he presents, “The Ten Different Kinds of Search (and how to use them in your marketing).”

Long gone are the days of a Google search being the only way our customers and prospects search for goods and services.

This presentation will explain:

• Right Now Search
• People Search
• Use Search
• Geo Search
• Best Price Search
• Reputation Search

Learn how to use these queries in your marketing program and all of the various ways we use the Internet to obtain information. Also, gain a better understanding for how you can engage your brands in these new marketing opportunities.

This free webinar will take place Wednesday, July 27, 2011 12:30pmEDT – 1:30pmEDT. To register and for more information please visit: The Ten Different Kinds of Search

Thursday, July 21, 2011

TrafficWave - OceanSwell TEAM Update (#72)

I am convinced that success in online affiliate marketing generally comes when you learn to do one thing well - just one thing. That guy in the picture to the left is world-famous for building things out of toothpicks. He just chose one thing and got extremely good at it.  Now, building things out of toothpicks earns him continuing fame & fortune! You also need to pick one key aspect of Internet Marketing and get really, really good at it - be it list-building, setting up websites, driving traffic, creating your own products and services or whatever. 

What makes this simple notion so powerful is that, if you are really good at something (I mean, you TRULY excel at it), then it should become the cornerstone to your success.  That's how you get paid what you're truly worth.  For example, if creativity is your strongest area but you aren't doing anything creative, then it may explain why you're 'stuck' or failing to enjoy real success. You have to take a personal inventory, decide what interests you and (most important of all), what you really excel at.  Then simply develop your skills in this area to a high level. Thus, you're creating value within your own life and, consequently, you're more valuable to others... and they will pay you for that value.

Most people that are new to online business suffer from a lack of confidence, but that's usually the result of disorganized thinking and majoring in minors.  What do I mean by 'majoring in minors'?  I mean spending hours of time every day reading emails, checking Facebook, checking Twitter or blasting tweets, following forum threads, Skyping, going back to the emails, etc.  It feels like you're working but you're not being productive. See, you've got to get better at something that actually produces results.  It doesn't much matter what it is, but becoming an expert at just one aspect of Internet Marketing can create a magical spark in your business! 

It is common knowledge that 95% of Internet Marketers earn no money for all their hard work.  Another 3% earns a little and the last 2% actually succeed in earning a real living online.  What does the 2% know that you don't know?  Absolutely nothing, because all of the knowledge that you will ever need is readily available out there.  The difference is that they use their time far more productively than you do and they have become very, very good at (at least) one particular aspect of this industry.  I would ask every single member of Team OceanSwell to give this some serious thought.

Lastly, I am very grateful to those who are doing their part with the continuing Team Ad marketing.  Like everyone else, I wish that things worked 'faster' and more consistently, but they work as fast as they work and that's just reality.  That said, the $40.00 cash bonus goes to Team Member Jennifer Reed (jenreed3). Jennifer has been with us a long time and has always done more than her share. So, congratulations Jennifer. Just shoot me an email with your PayPal or AlertPay address and I will get your bonus out to you right away!

Google + 1 = Necessary

If you haven’t added the Google +1 button to your website, what are you waiting for?

Google first started experimenting with the +1 button last March. It has now evolved to a present day must have for all websites. The button basically allows people who love your content to recommend it on Google search, thus giving your site a public stamp of approval.

The button is offered in four different sizes:

• Small (15px)
• Standard (24px)
• Medium (20px)
• Tall (60px)

Google also explains, “You can make sure Google displays +1 annotations for the most search results possible by adding the rel="canonical" property to the non-preferred versions of each page. This property should point to the canonical version, like this:

< link rel="canonical" href="">

This tells Google: "Of all these pages with identical content, this page is the most useful. Please prioritize it in search results." Now, when a user +1’s a page with a non-canonical URL, Google will associate that +1 with the canonical, preferred version.

Additionally, once you add the button, Google may crawl or recrawl the page, and store the page title and other content, in response to a +1 button impression or click.

Learn more about the Google+ project and what it means for you and your business.

Monday, July 18, 2011

Top 10 Things for CMO's Using Google+

So what are your thoughts about Google+ so far? It’s kind of like making the switch from MySpace to Facebook, right? Not knowing what to do, how to use it and what to make of it all. Well, if you’re a CMO, Chris Brogan wrote a great article on the top 10 things you should know in Forbes Magazine.

1. A social network made by Google impacts search
2. Google+ evolves from Gmail
3. Business pages are coming
4. 10 million users in the first two weeks
5. This blends personal and business
6. Google+ is already indexed and searched by Google, making marketing searches much easier than other platforms
7. Lots of companies block
8. Don’t think “social network”
9. Google is committed to this platform
10. First movers win

These are very important to know because there are so many changes happening on a daily basis within Google+ and CMO’s need to understand what’s coming and how to harness all of this information. Presents My Secret Ninja Internet Marketing Tools

A ninja (忍者) is a covert agent or mercenary specializing in unorthodox arts of war. They travel in disguise, arriving in secret as they inveigle their way into the midst of the enemy.

Discover the art of the modern internet marketing ninja this week in a spine-tingling webinar. Learn the secret tools for reading the minds of enemies and customers alike and the magical mystical weapons for rendering them indefensible.

We will unveil instruments for secretly surveying your competitors’ online marketing programs, strategies for clandestinely mapping the battlefield, sly devices for capturing on-screen activity, processes for powerfully procuring professional photos, modes for secretly crawling websites like a Google spider and surreptitious schemes for aligning your troops.

This free webinar will take place Wednesday, July 20, 2011 12:30pmEDT – 1:30pmEDT. To register and for more information please visit: My Secret Ninja Internet Marketing Tools

Thursday, July 14, 2011

Quick Tip for Google+ Circles

For those of you who are also geeking out with Google+, I have a quick Circles tip that you may find helpful. If you would prefer to hide who is in your Circles or who has you in Circles, Google+ currently gives you this option. By default, this option is visible to the public, although they can’t see the actual names of the Circles.

How do you turn this feature off?

To turn off the ability for others to see who has you in Circles/who is in your Circles, follow these simple instructions:

1. Select the option to “edit” your profile
2. Click on the Circles area on the left-hand side

This will display the following menu:

Voilà! Edit options as you see fit.

Any neat Google+ tips you would like to share?

7 Steps To Design An Email Marketing Program

I recently attended an event hosted by Blue Hornet and was reminded of some basic email program guidelines. Since I needed a reminder, I am going to go out on a limb and assume that some you might need a refresher course, too. Here are 7 easy steps you can take to develop, review and keep improving your email marketing program.

Step 1: Define the Program - What are you promoting? What is your business goal for this communication? Is it a customer win back program? Is it a welcome program? Is it a referral program? There are lots of options here based on your goal.

Step 2: Define the Customer - Who are they? Start to collect information like age, demographic, psycho graphic and more advanced info if you have it. The more you know about your customer the better you can communicate with something of value. What do you really know about your customer?

Step 3: Define the Challenges - Do you have an existing program? What has been the challenge in launching or improving this program? What is broken?

Step 4: Review New Program Opportunities - What are you missing? One note of caution: Do not include this step if a) you don't have an existing program or 2) your existing program is broken

Step 5: Prioritize - Choose your improvements and tactics based on your budget and your resources. Don't over-commit. Set yourself up for success!

Step 6: Develop Test Scenarios - Like any good Internet marketer you should "Always Be Testing". Test an image. Test the subject lines. Test the link placement. Test the offer.

Step 7: Execute & Measure - Develop a plan to measure what worked and what didn't. Adjust for next time and do it again!

Monday, July 11, 2011 Presents Google Food: The Recipe is Changing - How to Digest the Panda 2.2 Update

Join us for this week’s Wednesday Webinar, as we explore how the latest Google update will affect your website’s rankings, and what you can do to prepare for it right now. It will also clear some of the unknown surrounding future updates, showing you how they will be derived and what you can expect. Google Food has a new recipe, with new ingredients. Learn more about it in our one hour live webinar.

This presentation will explain:

• The new importance of user experience and design for search engine optimization
• How massive amounts of obviously optimized copy is now bad for search engine optimization
• Relevance of time on site, social signals and topline visitor metrics
• Does it really matter where my traffic comes from?

This free webinar will take place Wednesday, July 13, 2011 12:30pmEDT – 1:30pmEDT. To register and for more information please visit: Google Food: The Recipe is Changing - How to Digest the Panda 2.2 Update

Thursday, July 7, 2011

Important Update for Google+ Profiles

Starting on July 31, 2011, Google advised private Google+ profiles will be deleted. This is in an effort to help people manage their online identity – which you can’t do with a hidden profile. Google explains within a help article, “The purpose of Google Profiles is to enable you to manage your online identity. Today, nearly all Google Profiles are public. We believe that using Google Profiles to help people find and connect with you online is how the product is best used. Private profiles don’t allow this, so we have decided to require all profiles to be public.”

Be sure to make your Google Profile public, delete your profile, or simply wait for Google to delete your profile for you by this date. For those of you who may be concerned about privacy, Google is only requiring your full name and gender as information on your public profile.

Tuesday, July 5, 2011 Presents Web Start-Ups Case Studies – The Strategies that Make Web Businesses Succeed

Join Jay Berkowitz, Internet Marketing Club Founder and CEO, as he reviews Success Strategies for Web Start-Ups.

This presentation will cover the following topics:

• What separates the winning start-ups from the ones we haven’t heard from since 2001
• Understanding what is behind the success of the new wave of IPOs
• Leading strategies for start-ups and next-level companies to position themselves for profit and/or acquisition
• How to stand out in your industry online

This free webinar will take place Wednesday, July 6, 2011 12:30pmEDT – 1:30pmEDT. To register and for more information please visit: Web Start-Ups Case Studies – The Strategies that Make Web Businesses Succeed