Wednesday, December 31, 2008
1. Read, read, read! I personally read many blogs daily. If you’re unsure where to start, you can go to Alltop.com where most of the popular blogs reside. There are Alltop sites for SEO, SEM and Social Media.
2. If you’re not on Twitter, sign up! Twitter is a great way to learn from others and interact with people that are in the same industry as you. As soon as you follow one person, see who they follow. You probably follow one person because they’re interesting to you, so you’re bound to find someone else through them that interest you as well.
3. Be a Blogger, or at least contribute to one. Having a blog is quite a task, but if you have a lot to say about a specific topic there is always at least one person out there that will listen. Having a blog is also a great way to test different internet marketing strategies without redesigning your existing website.
Tuesday, December 23, 2008
Among the "Twitterati" (or should we call them "Twits"?) we've recently found out that our own CEO is considered one of the "Twitter Elite" of Boca Raton, Florida. Well, we always knew Jay was special, but even Twitter recognizes it now.
This is a cool tool that gives you some insight into yours or any Twitter profile. Check out Twitter.Grader.com to see how you measure up.
Monday, December 22, 2008
It is no surprise that Google reigns supreme as the most utilized search engine based on November’s search query numbers. More interesting, however, is that Yahoo and MSN, the next most popular search engines respectively, were both outnumbered by YouTube searches. The total number of YouTube searches this November was 2.79 billion, more that the total 2.62 billion searches in Yahoo owned sites. Meanwhile, Microsoft and its sites barely stayed in the game with 1.05 billion searches in November.
Of course with YouTube being owned by Google, this is just another step toward Google’s search monopoly.
Thursday, December 4, 2008
Discussions in the help forum include crawling, indexing and ranking, webmaster tools, sitemaps and chit-chat. I think this is a great resource for internet marketers who want to improve their website visibility in Google and if they ever run into specific problems.
Check out the Google Webmaster Help Forum and bookmark it! You’ll never know when it will come in handy.
Here is a video from the Google Webmaster Website explaining the latest changes.
Wednesday, December 3, 2008
Ten Tips for Job Hunting in a Recession
1. Start NOW! The time to build your contacts and your social network is right now! Take time to participate with your industry association, help out, build contacts.
2. Treat it Like a Full-Time Job. Track job leads and follow-up on an Excel Spreadsheet or try Perfect Job Software
3. Be Proactive! Line up 'Informational Interviews' 15-20 minute meetings with people at companies that interest you.
4. Get Digital. You must have a LinkedIn digital resume and try an exciting new site to search for jobs in your area at Indeed.com
5. Make Some Money While You’re Looking. Set yourself up to freelance, build your experience and add to your resume (and your wallet) through sites such as Guru , eLance or promote your own site or blog as an affiliate: Share-A-Sale , Commission Junction, LinkShare or affiliate forum A-Best-Web.com
6. Search In Niches. Industry Association Sites and local geography sites often will help with your job search
7. Access Resources such as your Local Workforce Resource Center or a State employment Service Office
8. Develop target companies and find connections inside those companies through LinkedIn and other contacts. You might also carry a list of informational meeting targets to networking meetings and say ‘I would appreciate introductions to anyone you know who works for the companies on my target list’
9. Be professional with Recruiters - Pick 1-2 you trust to represent you in a professional manner
10. Give Thanks! Thank People who help you along the way
A Nielsen report was just released contradicting IBM’s study. According to Nielsen data, television viewing actually increased from last year across the U.S. It appears that rather than replacing television time with online video time, people are watching more online video in addition to more television. If anyone needs to worry, it’s not the networks, but rather the local gyms and recreational facilities as people stay home to watch Seinfeld reruns on TV and Tina Fey impersonating Sarah Palin on Youtube.
Tuesday, December 2, 2008
Our CEO Jay Berkowitz was interviewed by eCommerce Expert John Lawson from Colder Ice.
We discuss The Ten Golden Rules of Online Marketing Workbook, case studies from Annie's Costumes, building internet marketing databases, offer testing, eNewsletters and following your passion!
Wednesday, November 26, 2008
As online marketers, we are always looking for the latest and greatest tools to help our clients stay ahead of the competition. This week I came across Rank Checker which is a Firefox extension (an add on to the Firefox web browser) that allows you to upload your keyword lists and run reports to check your website rankings in Google (including international), Live and Yahoo. This tool is designed to be quick and it takes only a few minutes to install. What I like about it is that once you run your keywords report, you can verify you positions in the search results by double clicking on the URL - keep in mind that if you are logged into your Google account it shows personalized results which tend to show better results than what they really are. To avoid this, you can check under preferences "don't show Google personalized results if any." Did I mention this tools is free?! it is and you can also export the data to a CSV file.
Since it's fairly new it's kind of barebones right now, but the concept is pretty clever if you're into shortcuts. They are planning to support Friendfeed, Delicious, Twitter, Flickr, Google Docs and many more.
Thursday, November 20, 2008
With this great free tool you can:
- Find websites relevant to your audience, create lists and store them in a media plan
- Define audiences interests and demographics
- View the number of unique visitors, page views, and other data for millions of websites from over 40 countries
- Generate aggregated website statistics for your media plan
When google announced this tool it was only available by invitation only but now is available to anyone with a Google account.
Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily.
Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages. The basic form of viral marketing is not infinitely sustainable.
The elements of viral marketing strategy are:
Sunday, November 16, 2008
A big thank you to Kearney Adams from the Home Remedies Digest . He created an 'enhanced podcast' version of our Ten Golden Rules of Internet Marketing Podcast Episode 31
An enhanced podcast lets you skip to each section and add different images in each section.
This was created using Apple's Garage Band, we're going to investigate how to do this for PC. Here is a link to how to a video tutorial for creating enhanced podcasts on Garage Band.
Thursday, November 13, 2008
Of course, there are more elements to getting your website at the top of the search engines that also should be considered, such as social media, PPC and much more.
Tuesday, November 11, 2008
By using a search algorithm that matches patterns and symbols, DeepDyve returns complex data that is not likely to be found in traditional keyword searches. The goal is to filter out opinion sites and irrelevant content for researchers looking for highly relevant, non-opinionated information on complex topics.
Although this search tool can be used for free upon registration, a more complete version is available for $45 per month. While the major players in search offer free access without registration, we will see just how much people are interested in reaching these deeply buried web pages.
Sunday, November 9, 2008
Wednesday, November 5, 2008
Visibility through Search
Building Web Presence
Rising Above the Noise
Strategy Drives Outreach
See the entire series at Solutions Stars Videos.
Tuesday, November 4, 2008
On October 28th we used the same tools to predict Barack Obama the winner of the 2008 US Presidential Election, listen to the podcast on our website or iTunes :)
Monday, November 3, 2008
The form factor of a netbook is smaller than that of a notebook and they are very light in weight (usually 2 to 3 pounds). Common features include a small screen (usually around 7-inches to 10-inches diagonal), wireless connectivity, but no optical disc drive, and a smaller sized keyboard (usually 80 percent to 95 percent of normal size). There is also a trend of using solid-state drives instead of traditional hard disk drives. Netbooks typically include a pre-installed operating system, either a custom version of a GNU/Linux or Windows XP Home Edition.
The idea of a netbook is not new in 1997 HP introduced the OmniBook, now in 2008 HP is back with the Mini-Note, ASUS and ACER are others manufacturers which are fighting for this under $500 market-share. These low cost machines are good for students and people on the go that just need check emails, surf the net and edit quick documents.
I found a good video on YouTube promoting the new ASUS, enjoy:
Friday, October 31, 2008
Here's a video from the IMBroadcast site about Optimizing for Google.
Glassbooth.org has created a great tool to help you see if your beliefs are those of the candidate you are voting for. After rating issues that are important to you, it will generate a short quiz for you to take. The results show you which candidate you are more aligned with and it gives you explanations to the politicians stands.
Anther helpful tool has been created by The Political Compass. This is a little more demanding of time, but still worth looking at and seeing with who you align thoughts with.
Both of these will 100% make you think about your vote on November 4th. No matter who you vote for, just make sure you vote!
Wednesday, October 29, 2008
The biggest hit came to online music retailers, dropping 21 percent in traffic this week. The second biggest decline in traffic was in computer retail sites, followed by ticketing sites and toys. This foreshadows a dismal holiday season for all retailers, both online and offline. Offline sales declines can be predicted based on this online traffic decrease because online research strongly influences offline purchases.
Friday, October 24, 2008
- View and manage your web activity.
With Web History, you can view and search across the full text of the pages you've visited, including Google searches, web pages, images, videos and news stories.
- Get the search results most relevant to you.
Web History helps deliver more personalized search results based on the things you've searched for on Google and the sites you've visited.
- Follow interesting trends in your web activity.
Which sites do you visit frequently? How many searches did you do between 10 a.m. and 2 p.m.?
In a snapshot, all internet marketers know the importance of content - titles including keywords, meta descriptions and meta keywords (although meta keywords are not that important now), body copy, etc. - okay, we know all these basics but the reason why search engines "reward" websites for content is because at the end of the day everything comes down to business, right? - and search engines need to make money. If they do not have all of us creating content on the web where will they place advertisement? They need us to give them content to be profitable and keep their business growing.
Another example I always think about is why google (you'll be hearing a lot of "google" from me) gives away so many free tools, because they are nice? And how can we learn from this idea and incorporate it on our own website? In addition, I will also be covering the list of free google tools in my next couple posts - so come back because there is always one cool tool you might not know...
Many product review blogs will post an entire entry about your product (including a link) if you send them a free sample. Even blogs which normally do not offer product reviews may consider reviewing your product if it is highly relevant to their normal content.
However, one must be familiar with the blog and the blogger before reaching out or requesting a product review. Take into consideration the blogger's age, sex and interests before contacting them. Scroll through the blog's last few posts and read the About and Contact pages thoroughly. If the blogger specifically says they do not want to be contacted for PR or Marketing purposes or that they do not give product reviews, respect their wishes.
Google Maps launched a US Voter Info site to help people who are not sure where their voting location is based on where they live. The site was developed in order to increase voter participation and helped by many state and local election officials, the League of Women Voters, Pew Charitable Trusts and the Voting Information Project.
I checked if the voting location the person had told me on the phone was indeed correct and it was, offering me directions, information to Vote by Mail and on Election Day.
So if you’re registered to vote, find out exactly where you have to go and how to get there.
Monday, October 20, 2008
The participants were broken into two groups - experienced Web surfers and those with no Web searching experience.
While both groups showed similar levels of brain activity during the book reading tasks, the experienced web surfers showed a significant amount more brain activity while performing Internet searches, much more than while reading a book.
What this means…Internet surfing doesn’t make people stupid. Rather, it triggers brain centers that control decision making and complex reasoning, which can actually help older people fight senility.
Friday, October 17, 2008
The T-Mobile G1 with Google is the first commercially available phone to run on the 'Android' operating system, which empowers developers with tools to create and offer consumers applications that add value to their lives. This is one of many initiatives T-Mobile is working on to lead the industry in bringing real innovation to wireless customers.
The G1 starts out looking like a somewhat chunky (4.6" x 2.1" x .62") PDA-phone, topped by a big 320x480 touch screen. The touch screen is wonderfully quick and responsive. Below the screen are five buttons and a small, slightly slippery track ball. Slide the screen to the right and turn the device 90 degrees, though, and it reveals a full QWERTY keyboard of slightly rubbery, nicely separated keys. There's a miniUSB charging port on the bottom, and a MicroSD memory card slips into a difficult-to-open slot to the right of the keyboard. (The phone comes with a 1GB card.) On the back, there's a 3-megapixel still camera.The G1 works on T-Mobile's 3G network, on foreign 3G networks, and on GSM EDGE networks all over the world, including in the US.
The G1 also has Wi-Fi, though you can't use it for phone calls. We got 600-700 kbps on a speed test Web site using T-Mobile's 3G connection, which is a decent speed. You won't be able to use the G1 as a 3G modem for your PC, T-Mobile execs said at the G1's launch.
Here are a few tips to avoid social media overload.
1. Pick social media sites that you find that benefit you. Are you trying to keep in touch with friends who live all over the world? Then you’ll probably enjoy Facebook or MySpace. Like to express what’s on your mind? Maybe you’ll enjoy Twitter. Do you like to read about the latest news on the Internet? Then you may like Digg.
2. It’s ok to try but not ‘buy.’ You may enjoy Plurk, Pownce or Brightkite, but is it interfering with your life? If you don’t want to feel out of the loop then don’t give yourself more than 5 minutes on each site.
3. Think about why you joined these social networks in the first place? Did you sign up because you want to be the first to know? Or is it useful to your everyday life? Not everyone is the same and it’s ok if you don’t have a Facebook account if you know that you won’t use it. Those who are looking for you will eventually find you.
Monday, October 13, 2008
If you’re looking for cheap gas, as I’m sure most of us are, you need to check out at Yahoo!’s new tool. When you type in “gas prices” and your zip code you’ll be shown a map with prices in the area. I’ve used this now several times and the prices have been exactly what’s been posted. The other search engines only list local gas stations without showing you prices.
- Title-tag is considered primary text, meaning that all the search engines index this text an use it to determine relevancy.
- Title-tag is the first text shown in individual lstings on search results pages.
- Title-tag is the text shown in Bookmarks and Favorites.
Friday, October 10, 2008
It is actually possible that online advertising can benefit from the current economic uncertainty. Marketers are forced to tighten up and focus their efforts on a medium that is both measurable and effective so they know that their ad spending is creating real revenue. Since online advertising provides both measurability and effectiveness, many advertisers are likely to pull the brakes on traditional marketing strategies and spend more on internet marketing.
This is not to say that online advertising and ecommerce are completely safe from economic downfall, as no business really is. The industry is, however, showing much more promise than most industries.
Thursday, October 9, 2008
Recently a client asked me why we are recommending they create a blog, a Wikipedia page, a Google Knol, and a YouTube channel with videos. They couldn't understand what one had to do with the other. We often refer to the combination of these tactics as Reputation Management. And while we find it essential to control as much of the search engine results page (SERP) for a client for messaging reasons, we also like the fact that it just plain allows an opportunity to own as much of the real estate on a SERP as possible.
But since most search engines only allow up to 2 links from a single domain, you must create optimized presence in a variety of domains in order to do that. With strategic website choices (like those I mentioned above) and appropriate tagging and optimization, a client can achieve many slots in a SERP, even for competitive phrases. If done well, a client can potentially own all 10 first page results.
Wednesday, October 8, 2008
Tuesday, October 7, 2008
Of course top dogs like Larry Paige have been showing off their new Android phones, but a number of lower-level Google employees have recently been spotted tinkering with the Android phone too. Apparently, the G1s are quickly making their way around the Google hierarchy.
So if you want to get your hands on the next generation smartphone, get out your black book and look for a Google employee to call.
Saturday, October 4, 2008
eBay Live 2008 Chicago Presentation Video featuring Free Internet Marketing Tools
- Bounce Rate Calculation
- Google Trends
- Landing Pages and Conversion Strategies
- Google Analytics
- Google Page Rank
- SEO Quake
Big thank you to Drew McGriffin!
Tuesday, September 30, 2008
Let’s assume that you do rank in the top ten in Google for a targeted keyword phrase. What is going to make a user click on your listing? Well, the first thing they will see is your title tag. At first glance, what is mentioned in your title tag is all they will know about your business. You basically have a fraction of a second to catch someone’s attention and provide them information about your page with your title tag. Since most search engines only display about 60-70 characters of your title tag, keep it short and sweet with your most important keywords at the beginning. Only use words that will make a difference, such as your main keyword phrase and the name of the company. Space is limited and precious, so don’t waste space with unnecessary filler words.
Since there is only enough space allowed in the title tag to grab the user’s attention, you need to complement it with the meta description. Since many search engines include a snippet from the description on the SERPs, this is your chance to provide more details on what your page is about and persuade them to click on your listing. Restate your main keyword phrase in the beginning of the first sentence and let the user know that this is the page they are looking for.
Of course the meta keywords are the least important piece of the heading, but if you can include them, do it. Just make sure any words you place in the meta keywords tag appear within the body of the page.
There are a few websites that are on the web that can help you determine if your website is truly compatible with every browser from Safari to Mozilla’s Firefox all the way to Google Chrome.
The First is called “Browser Shots” and basically it runs approx on 50 servers with each running a different browser of your site and sending you a snapshot of it.The second website is well known as you may have seen it in the footer tagged on some websites. It’s called Markup Validation service by W3C
Friday, September 26, 2008
Google turns 10 this month and is celebrating the registration of google.com with a timeline highlighting some of the search engine's milestones.
From the earliest toolbars to Froogle, Gmail, Google Maps, Google Earth and iGoogle, take a stroll down memory lane with the Google Timeline.
There is also a section where you can take a look at the most memorable Google Doodles from the past.
Here's to another decade, Google!
Google ‘In Quotes’ has other editions – Canada, UK and India, which allow you to read about the political figures in each country.
Tuesday, September 23, 2008
We suspect that only the most well-heeled will jump at the chance, as CS4 shares the majority of tools with its predecessor. Perhaps more dramatic, life-changing alterations will come with the next Creative Suite. That said, time-saving tweaks to Illustrator and Flash in particular could lure professionals immersed in them to upgrade.
With CS4, Adobe aimed to unify the interfaces of more than a dozen applications, including Flash and other former properties of Macromedia. You'll see similar pull down menus for toggling among workspaces that you can customize, as well as Flash-based panels that nicely snap open and shut. Corporate design departments will find plenty of enhancements for their teams to share work more quickly.
Adobe continues to improve integration among the applications. After Effects, as only one example, can import Photoshop 3D layers and export content directly into Flash.
Options for working with high-definition video and mobile content expand too, with support for the latest formats as well as for making Adobe AIR applications.Source: Cnet