Wednesday, December 31, 2008

How To Be a Better Internet Marketer in 2009

As 2008 comes to an end, we all get a fresh start in 2009. Whether you're beginning to dabble in internet marketing or encounter it on an everyday basis, here are some basic tips to be a better internet marketer in 2009.

1. Read, read, read! I personally read many blogs daily. If you’re unsure where to start, you can go to where most of the popular blogs reside. There are Alltop sites for SEO, SEM and Social Media.

2. If you’re not on Twitter, sign up! Twitter is a great way to learn from others and interact with people that are in the same industry as you. As soon as you follow one person, see who they follow. You probably follow one person because they’re interesting to you, so you’re bound to find someone else through them that interest you as well.

3. Be a Blogger, or at least contribute to one. Having a blog is quite a task, but if you have a lot to say about a specific topic there is always at least one person out there that will listen. Having a blog is also a great way to test different internet marketing strategies without redesigning your existing website.

Tuesday, December 23, 2008

Twitter Elite

Among the "Twitterati" (or should we call them "Twits"?) we've recently found out that our own CEO is considered one of the "Twitter Elite" of Boca Raton, Florida. Well, we always knew Jay was special, but even Twitter recognizes it now.

This is a cool tool that gives you some insight into yours or any Twitter profile. Check out to see how you measure up.

Twitter vs. Facebook

With the recent increase in the popularity of Twitter and with everyone from Barack Obama to Britney Spears signing up, it leads us to question how popular Twitter actually is. 

20% of Twitter users have joined in the last 60 days and Twitter is expected to double its members within a year. However, just how far does Twitter lag behind Facebook in popularity?

The media mentions Facebook about 4 times as often as Twitter, but Facebook is over 30 times bigger than Twitter and it is growing much faster. 
Twitter has 4-5 million users with 5-10 thousand new accounts opening per day. This seems huge, but the reality is that 30% of Twitter's 5 million users have unengaged accounts.
Compare this to Facebook's 140 million active users and 600,000 daily registrants. It seems clear that Twitter is a huge phenomenon, but that Facebook has already broken into the mainstream.

If Facebook stopped growing today and Twitter was allowed to play catch-up, it would take 36 years for Twitter to reach Facebook's current numbers. Conversely, Facebook "grows a Twitter's worth" every 8 days!

In order for Twitter to break into the mainstream its members need to start using the social network more. 38% of Twitter's members have no picture, 22% of members have under 5 followers and 9% aren't following anyone.

These numbers were taken from a HubSpot report on Twitter's status at the end of 2008 and from new facebook user numbers.

Monday, December 22, 2008

YouTube Now Serves More Search Queries than Major Search Engines

It is no surprise that Google reigns supreme as the most utilized search engine based on November’s search query numbers. More interesting, however, is that Yahoo and MSN, the next most popular search engines respectively, were both outnumbered by YouTube searches. The total number of YouTube searches this November was 2.79 billion, more that the total 2.62 billion searches in Yahoo owned sites. Meanwhile, Microsoft and its sites barely stayed in the game with 1.05 billion searches in November.

Of course with YouTube being owned by Google, this is just another step toward Google’s search monopoly.

Thursday, December 4, 2008

Google Launches New Look for the Webmaster Help Forum

Recently, Google launched a new look for the webmaster forum. It is now definitely easier to find answers, share resources and participate in discussions. Originally, Google Webmaster Help was in Google Groups, but now is closed and still available for reading old discussions.

Discussions in the help forum include crawling, indexing and ranking, webmaster tools, sitemaps and chit-chat. I think this is a great resource for internet marketers who want to improve their website visibility in Google and if they ever run into specific problems.

Check out the Google Webmaster Help Forum and bookmark it! You’ll never know when it will come in handy.

Here is a video from the Google Webmaster Website explaining the latest changes.

Wednesday, December 3, 2008

Ten Tips for Job Hunting in a Recession

On our new internet marketing podcast we feature ten strategies for job hunting in a recession, Grammy's Golden Rules, a fun night at Affiliate Summit Boston with some great friends including: Peter Glaeser, David Antley from Alliance Health, Colleen Dawent of WorldWide Brands, Bosco Pereira from Marketing and Cresta Pillsbury from the Ecommerce Merchants Trade Association

Ten Tips for Job Hunting in a Recession
1. Start NOW! The time to build your contacts and your social network is right now! Take time to participate with your industry association, help out, build contacts.
2. Treat it Like a Full-Time Job. Track job leads and follow-up on an Excel Spreadsheet or try Perfect Job Software
3. Be Proactive! Line up 'Informational Interviews' 15-20 minute meetings with people at companies that interest you.
4. Get Digital. You must have a LinkedIn digital resume and try an exciting new site to search for jobs in your area at
5. Make Some Money While You’re Looking. Set yourself up to freelance, build your experience and add to your resume (and your wallet) through sites such as Guru , eLance or promote your own site or blog as an affiliate: Share-A-Sale , Commission Junction, LinkShare or affiliate forum
6. Search In Niches. Industry Association Sites and local geography sites often will help with your job search
7. Access Resources such as your Local Workforce Resource Center or a State employment Service Office
8. Develop target companies and find connections inside those companies through LinkedIn and other contacts. You might also carry a list of informational meeting targets to networking meetings and say ‘I would appreciate introductions to anyone you know who works for the companies on my target list’
9. Be professional with Recruiters - Pick 1-2 you trust to represent you in a professional manner
10. Give Thanks! Thank People who help you along the way

Is Youtube Killing Your Television?

A November study by IBM showed that 36% of people are replacing TV viewing time with online video streaming. Although these results can frighten network executives, indicating that ratings will be on the decrease as viral videos make their way into more living rooms, you don't need to worry yet Ted Turner.

A Nielsen report was just released contradicting IBM’s study. According to Nielsen data, television viewing actually increased from last year across the U.S. It appears that rather than replacing television time with online video time, people are watching more online video in addition to more television. If anyone needs to worry, it’s not the networks, but rather the local gyms and recreational facilities as people stay home to watch Seinfeld reruns on TV and Tina Fey impersonating Sarah Palin on Youtube.

Tuesday, December 2, 2008

Ice, Ice Baby - Our CEO interviewed on ColderIce Podcast

Our CEO Jay Berkowitz was interviewed by eCommerce Expert John Lawson from Colder Ice.

We discuss The Ten Golden Rules of Online Marketing Workbook, case studies from Annie's Costumes, building internet marketing databases, offer testing, eNewsletters and following your passion!

Wednesday, November 26, 2008

Rank Checker - A Free SEO Tool

As online marketers, we are always looking for the latest and greatest tools to help our clients stay ahead of the competition. This week I came across Rank Checker which is a Firefox extension (an add on to the Firefox web browser) that allows you to upload your keyword lists and run reports to check your website rankings in Google (including international), Live and Yahoo. This tool is designed to be quick and it takes only a few minutes to install. What I like about it is that once you run your keywords report, you can verify you positions in the search results by double clicking on the URL - keep in mind that if you are logged into your Google account it shows personalized results which tend to show better results than what they really are. To avoid this, you can check under preferences "don't show Google personalized results if any." Did I mention this tools is free?! it is and you can also export the data to a CSV file.

Five Link Building Tips

There's no denying that link building is a time consuming and repetitive process. However, there are ways to speed up the process and keep it relatively painless:

1. Directory Text - Create a few different titles and descriptions for your site. Vary the word count, key phrases and your target audience in order to be considered for a variety of directories.
2. PageRank - Look for quality directories with a Google PageRank of 3 or better.
3. Update Your List - Constantly update your list of directories. This includes deleting old directories and updating changes in PageRank.
4. Comments - Create a comment column on your list of directories where you can note specific information about the directory. This is useful for niche or regional directories.
5. Save the Date - When you submit to a directory, record the date submitted. Knowing when you submitted lets you know when you can expect to be included. Most free directories have a waiting period of a few months.

Keyboardr: A Search Mashup

Keyboardr is an interesting website I found this week. It's a search engine that is a mashup of Google, Wikipedia and YouTube which as you type in the search bar, will find results relevant to the keywords typed. Once the search results come up, you can use your keyboard arrows to navigate and press enter to go to that website.

Since it's fairly new it's kind of barebones right now, but the concept is pretty clever if you're into shortcuts. They are planning to support Friendfeed, Delicious, Twitter, Flickr, Google Docs and many more.

Thursday, November 20, 2008

Google Ad Planner, a free media measurement tool

For all you media planners out there, you'll get a kick out of this free tool; Google Ad Planner. It can help you narrow down what websites your audience is more likely to visit and therefore, help you make better informed advertising decisions. The whole idea is to help us discover relevant sites for your products and services.
With this great free tool you can:
- Find websites relevant to your audience, create lists and store them in a media plan
- Define audiences interests and demographics
- View the number of unique visitors, page views, and other data for millions of websites from over 40 countries
- Generate aggregated website statistics for your media plan

When google announced this tool it was only available by invitation only but now is available to anyone with a Google account.

Viral Marketing - Basics -

Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily. 

Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages. The basic form of viral marketing is not infinitely sustainable.

The elements of viral marketing strategy are: 

  • Gives away products or services
  • Provides for effortless transfer to others
  • Scales easily from small to very large
  • Exploits common motivations and behaviors
  • Utilizes existing communication networks
  • Takes advantage of others' resources

  • Sprint's Now Widget

    Many people talk about building a widget and utilizing it as link bait. Well I think this could be the busiest widget EVER BUILT. Sprint's Now Widget has built something showing everything from the national debt to how many people are stuck in an elevator to sticky notes being produced. A MUST SEE!!!!

    Sunday, November 16, 2008

    Enhanced Podcast

    A big thank you to Kearney Adams from the Home Remedies Digest . He created an 'enhanced podcast' version of our Ten Golden Rules of Internet Marketing Podcast Episode 31

    An enhanced podcast lets you skip to each section and add different images in each section.

    This was created using Apple's Garage Band, we're going to investigate how to do this for PC. Here is a link to how to a video tutorial for creating enhanced podcasts on Garage Band.

    Thursday, November 13, 2008

    Google Releases SEO Starter Guide

    Yesterday on the Google Webmaster Central blog, they released an pretty interesting guide to help webmasters understand the best practices for SEO to apply to their website. It covers topics such as how one should construct their page titles, meta tags, URL structure and site navigation best practices. For a 22 page .pdf, it's worth taking a look at, and Google plans to update with new suggestions because as we all know with Google... changes happen all the time.

    Of course, there are more elements to getting your website at the top of the search engines that also should be considered, such as social media, PPC and much more.

    Tuesday, November 11, 2008

    Dyve Deep into the Web

    DeepDyve, formerly Infovell has released a beta version of their deep Web search tool designed to dig below the surface of the Internet, reaching resources not indexed in Google and the other major search engines. With over 500 million pages indexed to date, DeepDyve is targeting in-depth, professional content that resides deep within the Web.

    By using a search algorithm that matches patterns and symbols, DeepDyve returns complex data that is not likely to be found in traditional keyword searches. The goal is to filter out opinion sites and irrelevant content for researchers looking for highly relevant, non-opinionated information on complex topics.

    Although this search tool can be used for free upon registration, a more complete version is available for $45 per month. While the major players in search offer free access without registration, we will see just how much people are interested in reaching these deeply buried web pages.

    Sunday, November 9, 2008

    Obama is the first global leader of the digital age?

    Change has come to the federal government, and Barack Obama hasn't even been inaugurated as the nation's 44th president. — was launched within 24 hours of Obama's presidential election victory over John McCain.

    The interactive Web site of Obama's transition team is the first sign that the candidate who revolutionized American politics with his heavy use of cutting-edge communications technology and social networking tools is preparing to transform the way the U.S. president interacts with the citizenry.

    "Obama is going to be the first global leader of the digital age," said Phil Noble, founder of, an Internet information and consulting company. "We are in totally uncharted territory."

    At the turn of the 20th century, William McKinley became the first mass-media president during the newspaper barons' golden age. Three decades later, Franklin D. Roosevelt's "fireside chats" ushered in the era of intimate radio communication. John F. Kennedy's performances in televised news conferences brought Camelot to the masses. Obama's presidency, experts say, will reflect a leap in communications technology that will allow the commander-in-chief to speak directly and unfiltered to the American people. It could also allow the American people to interact in unprecedented ways with the nation's chief executive and the federal bureaucracy.

    Source: Chron 

    Wednesday, November 5, 2008

    Ten Golden Rules CEO Jay Berkowitz featured in Solutions Stars Video Series

    Our CEO Jay Berkowitz joined an All Star cast of internet marketers in the Network Solutions video series. See such industry icons as: Tony Hsieh CEO of Billion dollar web company, Guy Kawasaki Author and Founder of, Tim Ferriss Author of the 4 Hour Work Week (I want one!), Rohit Bhargava author of Personality Not Included and Chris Baggot CEO of Compendium Software.

    Visibility through Search

    Building Web Presence

    Rising Above the Noise

    Strategy Drives Outreach

    See the entire series at Solutions Stars Videos.

    Tuesday, November 4, 2008

    Internet Monitoring Methodology Predicts US Election Winner...

    On our Ten Golden Rules of Internet Marketing Podcast distributed on August 5, 2007 we used a set of Internet Monitoring tools to correctly predict the winners of the party primaries. These tools included: SEO Quake, Twitter Followers, MySpace Friends, Search Engine Optimization and popularity on blogs through Technorati.

    On October 28th we used the same tools to predict Barack Obama the winner of the 2008 US Presidential Election, listen to the podcast on our website or iTunes :)

    Monday, November 3, 2008

    Netbooks or Notebooks?

    A netbook is a small to medium sized, light-weight, low-cost, energy-efficient laptop, generally optimized for internet based services such as web browsing and e-mailing.

    The form factor of a netbook is smaller than that of a notebook and they are very light in weight (usually 2 to 3 pounds). Common features include a small screen (usually around 7-inches to 10-inches diagonal), wireless connectivity, but no optical disc drive, and a smaller sized keyboard (usually 80 percent to 95 percent of normal size). There is also a trend of using solid-state drives instead of traditional hard disk drives. Netbooks typically include a pre-installed operating system, either a custom version of a GNU/Linux or Windows XP Home Edition.

    The idea of a netbook is not new in 1997 HP introduced the OmniBook, now in 2008 HP is back with the Mini-Note, ASUS and ACER are others manufacturers which are fighting for this under $500 market-share. These low cost machines are good for students and people on the go that just need check emails, surf the net and edit quick documents.

    I found a good video on YouTube promoting the new ASUS, enjoy:

    Source: Wikipedia

    Friday, October 31, 2008

    Learn Internet Marketing Through Video

    If you’re wondering how search engine optimization works and everything that goes with it you may want to explore Everyone learns differently, whether it be through reading text, illustration, audio and video. IMBroadcast is a site where you can upload videos about SEO, link building and other internet marketing strategies that other internet marketers are kind enough to share. The site is in its beginning stages so it can only grow from where it is now. I think this site is a great way to separate videos on a specific topic and that topic only, since it allows someone that wants to learn internet marketing all explore all of the aspects that come with it. I think that video tutorials give a better understanding than information written on a blog or resource website because not only can you hear a voice but you can also visualize making it easier to understand.

    Here's a video from the IMBroadcast site about Optimizing for Google.

    Are You Voting For The Right Person?

    Still unsure of who to vote for? These two tools may help you decide. has created a great tool to help you see if your beliefs are those of the candidate you are voting for. After rating issues that are important to you, it will generate a short quiz for you to take. The results show you which candidate you are more aligned with and it gives you explanations to the politicians stands.

    Anther helpful tool has been created by The Political Compass. This is a little more demanding of time, but still worth looking at and seeing with who you align thoughts with.

    Both of these will 100% make you think about your vote on November 4th. No matter who you vote for, just make sure you vote!

    Wednesday, October 29, 2008

    Economic Climate Strikes Online Retailers

    Due to increased consumer pessimism toward the economy in the wake of the recent economic meltdown, online retailers are beginning to feel the effects with a steady decline in visits. Overall traffic to retail sites has shown decline for the past eight weeks in a row with no signs of change.

    The biggest hit came to online music retailers, dropping 21 percent in traffic this week. The second biggest decline in traffic was in computer retail sites, followed by ticketing sites and toys. This foreshadows a dismal holiday season for all retailers, both online and offline. Offline sales declines can be predicted based on this online traffic decrease because online research strongly influences offline purchases.

    Friday, October 24, 2008

    Google Web History

    When you create a Google Account, you're given the option to enable Web History. You know that great website you saw online and now can't find? With Web History, you can:
    • View and manage your web activity.
      With Web History, you can view and search across the full text of the pages you've visited, including Google searches, web pages, images, videos and news stories.
    • Get the search results most relevant to you.
      Web History helps deliver more personalized search results based on the things you've searched for on Google and the sites you've visited.
    • Follow interesting trends in your web activity.
      Which sites do you visit frequently? How many searches did you do between 10 a.m. and 2 p.m.?

    Your web history is stored on Google servers, which means that you can view and manage it from any computer.

    The importance of website content?

    Hello everyone, I am new at Ten Golden Rules! - and I will be blogging about my favorite subject; internet marketing. This week while I was driving I kept thinking why google and other search engines emphasize on content? We all know that search engines "reward" websites if there is a constant flow of new content on a site, but why? What is the reason behind this? If we take a look at any news website, look at their page rank, in most cases is always a high number.
    In a snapshot, all internet marketers know the importance of content - titles including keywords, meta descriptions and meta keywords (although meta keywords are not that important now), body copy, etc. - okay, we know all these basics but the reason why search engines "reward" websites for content is because at the end of the day everything comes down to business, right? - and search engines need to make money. If they do not have all of us creating content on the web where will they place advertisement? They need us to give them content to be profitable and keep their business growing.
    Another example I always think about is why google (you'll be hearing a lot of "google" from me) gives away so many free tools, because they are nice? And how can we learn from this idea and incorporate it on our own website? In addition, I will also be covering the list of free google tools in my next couple posts - so come back because there is always one cool tool you might not know...

    Blogger Outreach 101

    Blogger outreach can be a useful way to build links for a website, especially if you have a physical product to offer.

    Many product review blogs will post an entire entry about your product (including a link) if you send them a free sample. Even blogs which normally do not offer product reviews may consider reviewing your product if it is highly relevant to their normal content.

    However, one must be familiar with the blog and the blogger before reaching out or requesting a product review. Take into consideration the blogger's age, sex and interests before contacting them. Scroll through the blog's last few posts and read the About and Contact pages thoroughly. If the blogger specifically says they do not want to be contacted for PR or Marketing purposes or that they do not give product reviews, respect their wishes.

    Google Helps You Find Out Where You Can Vote

    This is my first election voting in Florida and after not receiving my voters registration card, I ended up calling the Supervisor of Elections and was happy to hear that I was in the system and registered to vote. The person I spoke with even told me my voting location.

    Google Maps
    launched a US Voter Info site to help people who are not sure where their voting location is based on where they live. The site was developed in order to increase voter participation and helped by many state and local election officials, the League of Women Voters, Pew Charitable Trusts and the Voting Information Project.

    I checked if the voting location the person had told me on the phone was indeed correct and it was, offering me directions, information to Vote by Mail and on Election Day.

    So if you’re registered to vote, find out exactly where you have to go and how to get there.

    Monday, October 20, 2008

    Web Surfing Stimulates Your Brain

    A recent University of California at Los Angeles study shows the effects of web surfing on brain activity. In an attempt to refute claims that Internet leads to shorter attention spans and makes people dumber, researchers tested twenty-four volunteers between the ages of 55 and 76 with MRI scans while the participants were given various Web searching tasks and book reading tasks.

    The participants were broken into two groups - experienced Web surfers and those with no Web searching experience.

    While both groups showed similar levels of brain activity during the book reading tasks, the experienced web surfers showed a significant amount more brain activity while performing Internet searches, much more than while reading a book.

    What this means…Internet surfing doesn’t make people stupid. Rather, it triggers brain centers that control decision making and complex reasoning, which can actually help older people fight senility.

    Friday, October 17, 2008

    Tmobile launched first Android Phone The G1

    The T-Mobile G1 with Google is the first commercially available phone to run on the 'Android' operating system, which empowers developers with tools to create and offer consumers applications that add value to their lives. This is one of many initiatives T-Mobile is working on to lead the industry in bringing real innovation to wireless customers.

    The G1 starts out looking like a somewhat chunky (4.6" x 2.1" x .62") PDA-phone, topped by a big 320x480 touch screen. The touch screen is wonderfully quick and responsive. Below the screen are five buttons and a small, slightly slippery track ball. Slide the screen to the right and turn the device 90 degrees, though, and it reveals a full QWERTY keyboard of slightly rubbery, nicely separated keys. There's a miniUSB charging port on the bottom, and a MicroSD memory card slips into a difficult-to-open slot to the right of the keyboard. (The phone comes with a 1GB card.) On the back, there's a 3-megapixel still camera.The G1 works on T-Mobile's 3G network, on foreign 3G networks, and on GSM EDGE networks all over the world, including in the US.

    The G1 also has Wi-Fi, though you can't use it for phone calls. We got 600-700 kbps on a speed test Web site using T-Mobile's 3G connection, which is a decent speed. You won't be able to use the G1 as a 3G modem for your PC, T-Mobile execs said at the G1's launch.

    Some features of the G1 are:

  • 480 x 320 resolution HVGA display
  • 3G connectivity
  • GPS support
  • 3.1 megapixel camera
  • Max. 8GB memory
  • 5 hours talktime
  • 130 hours standby time

  • I found this video on YouTube, enjoy

    Social Media Overload : Tips on Being Successful with Social Media

    Many of us, me included has dealt with information overload at some point, and because the internet is limitless, the creation of social media sites are always popping up. I’m sure a lot of the social media fanatics out there try out every social media site that comes up, but at some point there is always a feeling of being overwhelmed. If we spent all day on social networking sites, we’d never get anything done.

    Here are a few tips to avoid social media overload.

    1. Pick social media sites that you find that benefit you. Are you trying to keep in touch with friends who live all over the world? Then you’ll probably enjoy Facebook or MySpace. Like to express what’s on your mind? Maybe you’ll enjoy Twitter. Do you like to read about the latest news on the Internet? Then you may like Digg.

    2. It’s ok to try but not ‘buy.’ You may enjoy Plurk, Pownce or Brightkite, but is it interfering with your life? If you don’t want to feel out of the loop then don’t give yourself more than 5 minutes on each site.

    3. Think about why you joined these social networks in the first place? Did you sign up because you want to be the first to know? Or is it useful to your everyday life? Not everyone is the same and it’s ok if you don’t have a Facebook account if you know that you won’t use it. Those who are looking for you will eventually find you.

    Monday, October 13, 2008

    Cheapest Gas Prices

    If you’re looking for cheap gas, as I’m sure most of us are, you need to check out at Yahoo!’s new tool. When you type in “gas prices” and your zip code you’ll be shown a map with prices in the area. I’ve used this now several times and the prices have been exactly what’s been posted. The other search engines only list local gas stations without showing you prices.

    Importance of HTML Title-tag:

    The title tag is very important in terms of search engine visibility because it servers multiple functions:
    • Title-tag is considered primary text, meaning that all the search engines index this text an use it to determine relevancy.
    • Title-tag is the first text shown in individual lstings on search results pages.
    • Title-tag is the text shown in Bookmarks and Favorites.
    All the search engines consider title-tag text when calculating relevancy. A good Title for your website should contain 10 words or 60 characters. Your website Title also should contain your most important keyword phrases and accurately reflect the content of your Web pages and finally have to be unique for each page.

    Friday, October 10, 2008

    Online Advertising Holding Strong through Meltdown

    In this tough economic time, safe investment options are scarce. Dwindling revenues across the board are resulting in a decrease in spending for most businesses. Online ad sales, however, continue to look promising, showing double-digit growth for the first half of the year, compared to the first half of 2007. The first half of 2008, according to data from the Interactive Advertising Bureau and PricewaterhouseCoopers, shows a 15.2% online ad growth rate. The growth includes spending on search, display (banners), rich media, and email advertising.

    It is actually possible that online advertising can benefit from the current economic uncertainty. Marketers are forced to tighten up and focus their efforts on a medium that is both measurable and effective so they know that their ad spending is creating real revenue. Since online advertising provides both measurability and effectiveness, many advertisers are likely to pull the brakes on traditional marketing strategies and spend more on internet marketing.

    This is not to say that online advertising and ecommerce are completely safe from economic downfall, as no business really is. The industry is, however, showing much more promise than most industries.

    Thursday, October 9, 2008

    How to OWN a SERP

    Recently a client asked me why we are recommending they create a blog, a Wikipedia page, a Google Knol, and a YouTube channel with videos. They couldn't understand what one had to do with the other. We often refer to the combination of these tactics as Reputation Management. And while we find it essential to control as much of the search engine results page (SERP) for a client for messaging reasons, we also like the fact that it just plain allows an opportunity to own as much of the real estate on a SERP as possible.

    But since most search engines only allow up to 2 links from a single domain, you must create optimized presence in a variety of domains in order to do that. With strategic website choices (like those I mentioned above) and appropriate tagging and optimization, a client can achieve many slots in a SERP, even for competitive phrases. If done well, a client can potentially own all 10 first page results.

    Wednesday, October 8, 2008

    Woz: Ipod will die?

    Apple co-founder Steve Wozniak (Woz) warns that the iPod's days are numbered in an interview with UK newspaper, the Telegraph.

    "The iPod has sort of lived a long life at number one. Things like, that if you look back to transistor radios and Walkmans, they kind of die out after a while", Wozniak warned.

    "It's kind of like everyone has got one or two or three. You get to a point when they are on display everywhere, they get real cheap and they are not selling as much," he added.  

    One way around this inevitable consequence of change may be to slow down, Wozniak advised: "It is time for the whole computer industry to maybe have a bit of a slowdown. For twenty years we have been in this replacement and upgrade market," he said.

    Woz was also critical of Apple's tight control over iPhone development, warning, "Consumers aren't getting all they want when companies are very proprietary and lock their products down. I would like to write some more powerful apps than what you're allowed." 

    Source:  9 to 5 mac

    Tuesday, October 7, 2008

    Get an Android Phone Now!

    T-Mobile’s G1 smartphone, with a tentative release date of October 22, may be attainable much sooner if you have the right connections. The phone, which is the first to utilize Google’s Android interface, boasts features such as Wi-Fi, a QWERTY keyboard, a touch screen, and support for third-party applications.

    Of course top dogs like Larry Paige have been showing off their new Android phones, but a number of lower-level Google employees have recently been spotted tinkering with the Android phone too. Apparently, the G1s are quickly making their way around the Google hierarchy.

    So if you want to get your hands on the next generation smartphone, get out your black book and look for a Google employee to call.

    Tuesday, September 30, 2008

    Title/Meta Tags – Not Just for SEO

    I was recently asked by a client if it would be a big deal to leave off title tags and meta tags from their site. Coming from an SEO background, I couldn’t express enough how important title tags are for ranking for keyword phrases. It made me think, however, about the effects title and meta tags have on click through rate.

    Let’s assume that you do rank in the top ten in Google for a targeted keyword phrase. What is going to make a user click on your listing? Well, the first thing they will see is your title tag. At first glance, what is mentioned in your title tag is all they will know about your business. You basically have a fraction of a second to catch someone’s attention and provide them information about your page with your title tag. Since most search engines only display about 60-70 characters of your title tag, keep it short and sweet with your most important keywords at the beginning. Only use words that will make a difference, such as your main keyword phrase and the name of the company. Space is limited and precious, so don’t waste space with unnecessary filler words.

    Since there is only enough space allowed in the title tag to grab the user’s attention, you need to complement it with the meta description. Since many search engines include a snippet from the description on the SERPs, this is your chance to provide more details on what your page is about and persuade them to click on your listing. Restate your main keyword phrase in the beginning of the first sentence and let the user know that this is the page they are looking for.

    Of course the meta keywords are the least important piece of the heading, but if you can include them, do it. Just make sure any words you place in the meta keywords tag appear within the body of the page.

    Is Your Website Cross Browser Compatible?

    If you have never even thought about this then you may be in for a surprise shock. Unless you paid a well qualified designer who knows his XHTML and CSS chances are there may be 2 or more things off in your website as far as the aesthetics look. Not everyone in the world uses the same browser as you do and each Internet Browser uses different technology or different ways to translate and display your web page so the result will be a nice look page on Firefox or Safari and a mess web page on IE7. I will recommend to try to accommodate you web site to looks good up til IE4-5 and Firefox 3.

    There are a few websites that are on the web that can help you determine if your website is truly compatible with every browser from Safari to Mozilla’s Firefox all the way to Google Chrome.

    The First is called
    Browser Shots” and basically it runs approx on 50 servers with each running a different browser of your site and sending you a snapshot of it.The second website is well known as you may have seen it in the footer tagged on some websites. It’s called Markup Validation service by W3C

    Friday, September 26, 2008

    A Decade of Google

    Google turns 10 this month and is celebrating the registration of with a timeline highlighting some of the search engine's milestones.

    From the earliest toolbars to Froogle, Gmail, Google Maps, Google Earth and iGoogle, take a stroll down memory lane with the Google Timeline.

    There is also a section where you can take a look at the most memorable Google Doodles from the past.

    Here's to another decade, Google!

    Google ‘In Quotes’ and the Presidential Election

    I recently found out about Google ‘In Quotes’ and I think it’s a pretty interesting tool. Google grabs quotes from stories that are linked from Google News. These quotations are valuable in understanding where people in the news stand on various issues. If you go to the site, you will see quotes that Barack Obama and John McCain said about issues such as marriage, Iraq, the economy and the environment. I think it’s pretty cool how you can compare their views in an easy format, and in the same place. For a person who isn’t a heavy follower in politics but wants to know what’s going on, this is a good place to go. You can also read quotes from Sarah Palin and Joe Biden, as well as other popular political figures.

    Google ‘In Quotes’ has other editions – Canada, UK and India, which allow you to read about the political figures in each country.

    Tuesday, September 23, 2008

    Adobe CS4 Should longtime users upgrade?

    We suspect that only the most well-heeled will jump at the chance, as CS4 shares the majority of tools with its predecessor. Perhaps more dramatic, life-changing alterations will come with the next Creative Suite. That said, time-saving tweaks to Illustrator and Flash in particular could lure professionals immersed in them to upgrade.

    With CS4, Adobe aimed to unify the interfaces of more than a dozen applications, including Flash and other former properties of Macromedia. You'll see similar pull down menus for toggling among workspaces that you can customize, as well as Flash-based panels that nicely snap open and shut. Corporate design departments will find plenty of enhancements for their teams to share work more quickly.

    Adobe continues to improve integration among the applications. After Effects, as only one example, can import Photoshop 3D layers and export content directly into Flash.

    Options for working with high-definition video and mobile content expand too, with support for the latest formats as well as for making Adobe AIR applications.

    Source: Cnet