InternetMarketingClub.org Presents Conversion Design for Websites, How to Design Your Website So Your Visitors Convert to Customers

Join Margie Schneider, VP Operations of TenGoldenRules.com, as she presents “Conversion Design for Websites ~ How to Design Your Website So Your Visitors Convert to Customers.” During this webinar, you will learn about the convergence of website usability and internet marketing as we explore how to build and design your website so that your visitors will convert themselves into customers.

This presentation will explain the following topics:

• Understanding the difference in utilizing landing pages versus web pages
• Defining and tracking conversions on your website
• Successfully using funnel tracking to identify issues
• Ad hoc crowd sourcing/usability testing

This free webinar will take place Wednesday, December 1, 2010 12:30pmEST – 1:30pmEST. To register and for more information please visit: Conversion Design for Websites

Conversion Optimization - Let Them Speak

Including customer testimonials on a landing page is a great way to increase conversion. Allowing users to add their own reviews can take this a step farther. Reading reviews has become almost a standard step in shopping online. It is now extraordinarily common for someone to read reviews of a product or service before purchasing it online. For this reason, if you are indeed selling a product or service on your website, include reviews, both good and bad, from real people right on your landing page. If someone comes to your landing page and finds interest in what you have to offer, there is a good chance they will exit your website in order to look up reviews. Once they decide to make a purchase, they may find one of your competitors instead. By having reviews available right on your landing page, it reduces the necessity of people to exit your site before making a purchase.

I know many of you are wondering why you would want to include bad reviews of your products on your website. There are actually good reasons for this. For instance, having bad reviews reinforces to the user that these are real reviews from real people. The bad reviews will make the good reviews more meaningful. In addition, there are enough places online on which people can speak your mind. If they can't say negative things on your website, they will say them somewhere else. There is nothing you can do about that.

If you need help supporting reviews on your website, there are third-party vendors like BazaarVoice.com that provide the solutions.

Free Internet Marketing Tools featured in a short Snippet of eBay Live Presentation

eBay Live 2008 Chicago Presentation Video featuring Free Internet Marketing Tools

- Bounce Rate Calculation
- Google Trends
- Landing Pages and Conversion Strategies
- Optimizer
- Google Analytics
- Google Page Rank
- SEO Quake

Big thank you to Drew McGriffin!