Tuesday, April 30, 2013

This Wednesday's Webinar with @JayBerkowitz: PR Campaigns and Social Media

As social media continues to develop and enrich our marketing lives, you have to wonder just how much the traditional PR campaign plays into our strategies. With the ever-changing face of online marketing, there are a few ways you can integrate the two for a much healthier relationship. Jay Berkowitz, Internet Marketing Club Founder, and CEO ofwww.TenGoldenRules.com will share recommended strategies for generating Public Relations coverage from Social Media

The presentation will cover:

· Building social relationships with the media
· Monitoring and lead identification strategies
· How to make your news social
· Strategies to get new to news to flow uphill, and downhill
· Facebook and PR
· Search Engine Optimized press releases
· The 3 E’s of Social Media
· A Cascading Content strategy for your Social Media

Click here to register for FREE (5-1-13 at 12:30pm EST):

About Jay Berkowitz: 

Jay Berkowitz is an author, an educator, an International keynote speaker and an award-winning thought leader. A senior online marketing professional with over twenty years of marketing experience, Mr. Berkowitz has managed marketing departments for Fortune 500 brands: Coca-Cola, Sprint and McDonald's Restaurants, and he has developed online and offline strategies for AT&T and leading health and fitness website eDiets.com.

Mr. Berkowitz is the author of The Ten Golden Rules of Online Marketing Workbook, the Founder and CEO of www.TenGoldenRules.com, a strategic online marketing consulting business based in Boca Raton, Florida. He is the host of the Ten Golden Rules of Internet Marketing Podcast, an Adjunct Professor with the University of San Francisco Internet Marketing Course and he has been profiled in the Wall Street Journal, The Business Journals and he was interviewed on FOX Business TV.
Click here to register for FREE (5-1-13 at 12:30pm EST):

Tuesday, April 23, 2013

The Top 3 Social Media Guidelines for Your Company

You may have realized that your company needs a Facebook page, a LinkedIn page, and other social media accounts, but it's also important to establish a company-wide social media policy when you establish those pages. Here are our top 3 tips for establishing the perfect social media policy for your company:

  • Create and cultivate a specific "voice" that translates across all of your social media. Your company's voice should be consistent and reflect company values.
  • Give your social media to people you can trust and allow them to respond on the fly. It's important that the social media team be able to respond in real time to whatever is happening at that moment.
  • Make everyone in your company a brand ambassador by offering up guidelines for employees when discussing their workplace online. Most people have social media accounts, so it makes sense that employees would talk about their workplace occasionally.

For more tips on establishing the perfect social media policy for your company, check out our article on social media policy on our website.

Tomorrow's webinar with @ChadPollitt - Improving Traffic & Conversions with Content Marketing

Whether you realize it or not, there can always be an improvement in how you're turning
real online marketing into more viewers and more buyers. Web marketing analyst and expert Chad Pollitt comes to our Wednesday Webinar series with his knowledge of increasing traffic and conversions within the aspect of content marketing. This presentation will explore the relationship between online content, its channels of distribution and the top of the sales funnel using over three years-worth of data. In addition, the inbound marketing campaign process will be defined and dissected. The bottom line is that attendees will leave knowing exactly what they need to do and how to do it in order to substantially improve web traffic and conversions from all inbound channels.

Click here to register for FREE (4-24-13 at 12:30pm EST)

For more than 10 years Chad Pollitt has played an integral role in designing, developing, deploying, executing and tracking robust web marketing strategies for hundreds of companies and brands. He is a decorated veteran of Operation Iraqi Freedom, a former Army National Guard Commander and the Director of Marketing at digitalrelvance (formerly Slingshot SEO). He’s authored several inbound marketing ebooks, is a member of a Forbes Top 100 list and has been featured by several top media brands. His other writings and articles have been published in dozens of newspapers, magazines and websites throughout the world.

Click here to register for FREE (4-24-13 at 12:30pm EST)

Friday, April 19, 2013

Promoted Tweets Based on Real-Time Signals

This week, Twitter rolled out their latest ad platform feature – keyword targeting in timelines. Advertisers can now target Promoted Tweets to users based on keywords in their latest Tweets and the Tweets they recently engaged with. The good news is that this enhancement does not result in more frequently displayed Promoted Tweets, so it’s not intrusive to users.

Targeting users based on real-time context signals affords the ability to show more relevant ads. Further targeting is offered based on options such as geographic location, device and gender, with options to use keywords as either phrase match or unordered keyword match.

While testing this ad option, it’s important to monitor and gauge the sentiment of your Promoted Tweets campaigns to optimize its effectiveness.

How do you think your business could leverage these types of ads? Please leave your thoughts below in 140 characters. : )

Like this post? Connect with Erika Barbosa on Google+.

Image credit: MDGovpics

Tuesday, April 16, 2013

Top 3 Tips for Increasing Company Blog Traffic

Want to optimize your company's blog but not sure how? Let us help you make sure that all of your company's blog posts are perfectly optimized so that all of your content is easily located by potential customers. Here are our top 3 tips for optimizing a blog post:
  • Select 2 keywords that fit the topic of the article - a more general, or main, keyword, and a more specific, or secondary keyword.
  • Next, optimize the body copy. Do this by adding the main and secondary keywords in the text where it makes sense. Don't put it in where it doesn't - this "keyword stuffing" will eventually get you in trouble with Google.
  • Next, create your "title tag." This is the title of the article that will show up in a search engine. Make sure you include the main keyword and make it as catchy as possible to gain clicks.
Want more tips for optimizing blog posts? We have more detailed descriptions of our top 3 tips, as well as 3 additional tips, available for free in our article on increasing blog traffic.

This week's webinar with @MargieSchneider: How To Maximize Your Presence With Facebook’s Recent Changes

Facebook is constantly changing, and it can be very hard to keep up. But, they’ve made a couple of recent changes that can make things easier and better for advertisers, if you know what to do. We’ll focus on creating a smart strategy for your cover image (hint, it’s all about the “likes”) and the newest ways to make a big splash in the newsfeed and get your posts noticed more than ever. Fortunately, our very own Margie Schneider, VP of Operations at Ten Golden Rules and Facebook expert, is on board for this week's Wednesday Webinar. You'll learn everything needed to stay on top of Facebook's ever-changing landscape, giving you the most tools to succeed in the online marketing world. 

Click here to register for FREE (4-17-13 at 12:30pm EST)

About Margie Schneider: 

Margie Schneider has been involved with the interactive medium since 1994. She has participated in everything the Internet has to offer: developing, designing and delivering web sites; online advertising and promotion; search engine marketing: SEO and PPC and community and electronic communication. Her specialties include: social media, search engine optimization SEO, PPC management, online reputation management, project management, personnel management, strategizing web development and design solutions; as well as experience marketing across all media types.Click here to register for FREE (4-17-13 at 12:30pm EST)

Wednesday, April 10, 2013

Make Your Remarketing More Powerful via Google Analytics

Google Remarketing has proven to be a lucrative tactic for many advertisers. The product is continuously improved upon such as being able to target Similar Audiences, adding to your ability to identify and gain new customers.

Are you looking for a way to hone in even further on your target audience? Let me introduce you to Google Remarketing via Analytics.

This Remarketing method allows you to tap into your website’s metrics to show targeted ads for what your visitors are looking for. For example, if you want to target people who have visited your website more than three times in the past 7 days and purchased $300 of product – you can. In this case, it may make sense to remarket to them with a “loyalty discount”.

You will need to do a quick integration between your Google Analytics and Google AdWords accounts to take advantage of this feature. There is also a necessary small update to the Analytics code snippet.

Remarketing via Analytics allows for sophisticated targeting using rich insights while broadening your reach.

What opportunities do you see for energizing your Remarketing campaigns with this product?

Like this post? Connect with Erika Barbosa on Google+.

Image credit: StockMonkeys.com

Monday, April 8, 2013

This Wednesday's Webinar with @MatthewRayScott: The 7 P's of Brand Positioning for Physicians

The Internet Marketing Club presents:

The 7 P's of Brand Positioning for Physicians

by Matthew Ray Scott

Matthew Ray Scott, principal and creative director at FEED, is the Wednesday Webinar guest for this week, and we couldn't be more excited! By attending this week's webinar, physicians will learn how brand positioning can transform your practice into a brand that can achieve differentiation in the marketplace- with a distinctive philosophy, identity, and way of doing business. If you're a physician or online marketing agency looking to tighten up your specific brand practices, this webinar is not to be missed!
Click here to register for FREE (4-10-13 at 12:30pm EST)

About Matthew Ray Scott:

Matthew Ray Scott is a Principal + Creative Director at FEED. The Agency (FEED), a physician brand talent agency located in San Diego, California. He has more than 22 years of healthcare brand marketing experience as an executive for medical device companies and advertising agencies. Matthew's entrepreneurial success story was featured in the best-selling book, Escape From The Cubicle Nation. Before starting his healthcare brand marketing career, Matthew served as an Army Officer- a Psychological Warfare Officer and a Medical Service Captain with the 82nd Airborne Division. Today, Matthew and his family can be found in San Diego, California or a vacation home near the Oregon Pinot Vineyards learning to become a gentlemen farmer. To learn more about FEED, www.feedtheagency.com.

Click here to register for FREE (4-10-13 at 12:30pm EST)

Wednesday, April 3, 2013

One Highlight to Google Enhanced Campaigns

When Google Enhanced Campaigns launched a couple of months ago, it received mixed reviews. The constraints of targeting tablet/desktop versus mobile are hard to swallow despite coming with a few bells and whistles that advertisers do indeed look forward to.

One highlight to Enhanced Campaigns is the upgraded ad extensions. Advertisers now have enrichments such as upgraded offer extensions, free phone call tracking, and more detailed reporting. You also have the flexibility to specify dates, days of week, or times of day for your sitelinks to appear.

The reporting upgrade really appeals to me. For instance, you can review data showing how an extension performs against other elements on an ad (e.g., other extensions or the headline) allowing you to fine-tune your campaigns even further. As a marketer, the more detailed statistics you can gain from your campaigns, the more intelligence you can apply to your optimization.

Do the Enhanced Campaigns’ upgrades outweigh the cons for you? Have you upgraded your campaigns yet? Please leave your thoughts below in the comments.

Like this post? Connect with Erika Barbosa on Google+.

Image credit: bfishadow

Today with @RidgelyG! Learn how a tiny SHIFT can make a huge difference!

The Easter holiday has settled, and we welcome in both the month of April and the springtime weather. While many of you are surely looking out your window wishing you were outside, we invite you to this week's Wednesday Webinar with author and respected speaker Ridgely Goldsborough. 

Learn how a tiny SHIFT can make a huge, instantaneous difference.

Change is hard. Change sucks. Change hurts. Forget BIG CHANGE. All you need is a little SHIFT. Let Internet Guru, Ridgely Goldsborough,show 
your prospects on a biological level and convert your marketing into a conversion machine—more prospects, more sales, more raving fans,over night.

Click here to register for FREE (4-3-13 at 12:30pm EST)

About Ridgely Goldsborough:

Author and International Speaker, Ridgely Goldsborough, started his first business at the age of 16. After graduating from Law School, he earned his first million at the age of 29 and in the last three decades, started 43 companies. For one of those businesses, he founded Domain Street Magazine, the very first internet based magazine about the domain name industry. Ridgely and his team have over 400 active websites in multiple business verticals and he speaks around the world, in both English and Spanish, as one of the foremost experts in internet marketing, with a specific emphasis on video-based follow up sequences, the secret sauce to online campaigns. He has written 11 books, hosted hi s own television show and
created dozens of audio and video programs on success and prosperity, and conducted dozens of online marketing campaigns resulting in millions of dollars in sales. In addition, Ridgely is the co-author of The SHIFT and co-founder of the WHY Formula, the revolutionary marketing program used by professionals world wide to attract ideal clients. He is a frequent speaker at the top internet marketing conferences on the use of the internet to build marketing networks based on the WHY of the company founder. When not traveling (which is rare), Ridgely lives in Florida on the water, with his wife, Kathy. They have four children and share a passion for travel, fine wine and building businesses.

Click here to register for FREE (4-3-13 at 12:30pm EST)