Time To Get Creative with Google Analytics Remarketing

You may already be familiar with the fact that you can make your Remarketing more powerful via Google Analytics, but it’s time to take it a step further and get really creative with this advertising method.

Depending on your business, you can slice and dice your Analytics data in numerous ways to utilize these insights via different lists. Aside from “loyalty discount” lists, another viable targeting option is – social media users. Because Analytics allows you to segment by source, you can target a list of visitors from social media sites with ad messaging tailored specifically to them. These types of users most likely reached your website via a link from someone they trust and are connected to, so they may naturally have a bit more trust in your brand as a result.

Think about how you can craft ads that truly resonates with them. How would you speak to these users compared to users who found your site by clicking through on a pay per click ad? Remember, they already have shown interest in something that you had to say or offer. Take this opportunity to answer their interest by showing them meaningful ads.

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Make Your Remarketing More Powerful via Google Analytics

Google Remarketing has proven to be a lucrative tactic for many advertisers. The product is continuously improved upon such as being able to target Similar Audiences, adding to your ability to identify and gain new customers.

Are you looking for a way to hone in even further on your target audience? Let me introduce you to Google Remarketing via Analytics.

This Remarketing method allows you to tap into your website’s metrics to show targeted ads for what your visitors are looking for. For example, if you want to target people who have visited your website more than three times in the past 7 days and purchased $300 of product – you can. In this case, it may make sense to remarket to them with a “loyalty discount”.

You will need to do a quick integration between your Google Analytics and Google AdWords accounts to take advantage of this feature. There is also a necessary small update to the Analytics code snippet.

Remarketing via Analytics allows for sophisticated targeting using rich insights while broadening your reach.

What opportunities do you see for energizing your Remarketing campaigns with this product?

Like this post? Connect with Erika Barbosa on Google+.

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