Great, so you're going to start utilizing web optimized press releases. These are press releases that are written for the public as well as search engines. See previous blog posts for full descriptions and uses.
As you're posting the release to your website, you need to make sure all of your tags are properly in place. They need to describe the content that's on the page. Too many times, companies are making the tags generic and not describing the release on this page.
For this page on Ten Golden Rules, you can see how the tags properly describe what the press release and content are talking about. For each page they are different.