Friday, October 31, 2008
Here's a video from the IMBroadcast site about Optimizing for Google.
Glassbooth.org has created a great tool to help you see if your beliefs are those of the candidate you are voting for. After rating issues that are important to you, it will generate a short quiz for you to take. The results show you which candidate you are more aligned with and it gives you explanations to the politicians stands.
Anther helpful tool has been created by The Political Compass. This is a little more demanding of time, but still worth looking at and seeing with who you align thoughts with.
Both of these will 100% make you think about your vote on November 4th. No matter who you vote for, just make sure you vote!
Wednesday, October 29, 2008
The biggest hit came to online music retailers, dropping 21 percent in traffic this week. The second biggest decline in traffic was in computer retail sites, followed by ticketing sites and toys. This foreshadows a dismal holiday season for all retailers, both online and offline. Offline sales declines can be predicted based on this online traffic decrease because online research strongly influences offline purchases.
Friday, October 24, 2008
- View and manage your web activity.
With Web History, you can view and search across the full text of the pages you've visited, including Google searches, web pages, images, videos and news stories.
- Get the search results most relevant to you.
Web History helps deliver more personalized search results based on the things you've searched for on Google and the sites you've visited.
- Follow interesting trends in your web activity.
Which sites do you visit frequently? How many searches did you do between 10 a.m. and 2 p.m.?
In a snapshot, all internet marketers know the importance of content - titles including keywords, meta descriptions and meta keywords (although meta keywords are not that important now), body copy, etc. - okay, we know all these basics but the reason why search engines "reward" websites for content is because at the end of the day everything comes down to business, right? - and search engines need to make money. If they do not have all of us creating content on the web where will they place advertisement? They need us to give them content to be profitable and keep their business growing.
Another example I always think about is why google (you'll be hearing a lot of "google" from me) gives away so many free tools, because they are nice? And how can we learn from this idea and incorporate it on our own website? In addition, I will also be covering the list of free google tools in my next couple posts - so come back because there is always one cool tool you might not know...
Many product review blogs will post an entire entry about your product (including a link) if you send them a free sample. Even blogs which normally do not offer product reviews may consider reviewing your product if it is highly relevant to their normal content.
However, one must be familiar with the blog and the blogger before reaching out or requesting a product review. Take into consideration the blogger's age, sex and interests before contacting them. Scroll through the blog's last few posts and read the About and Contact pages thoroughly. If the blogger specifically says they do not want to be contacted for PR or Marketing purposes or that they do not give product reviews, respect their wishes.
Google Maps launched a US Voter Info site to help people who are not sure where their voting location is based on where they live. The site was developed in order to increase voter participation and helped by many state and local election officials, the League of Women Voters, Pew Charitable Trusts and the Voting Information Project.
I checked if the voting location the person had told me on the phone was indeed correct and it was, offering me directions, information to Vote by Mail and on Election Day.
So if you’re registered to vote, find out exactly where you have to go and how to get there.
Monday, October 20, 2008
The participants were broken into two groups - experienced Web surfers and those with no Web searching experience.
While both groups showed similar levels of brain activity during the book reading tasks, the experienced web surfers showed a significant amount more brain activity while performing Internet searches, much more than while reading a book.
What this means…Internet surfing doesn’t make people stupid. Rather, it triggers brain centers that control decision making and complex reasoning, which can actually help older people fight senility.
Friday, October 17, 2008
The T-Mobile G1 with Google is the first commercially available phone to run on the 'Android' operating system, which empowers developers with tools to create and offer consumers applications that add value to their lives. This is one of many initiatives T-Mobile is working on to lead the industry in bringing real innovation to wireless customers.
The G1 starts out looking like a somewhat chunky (4.6" x 2.1" x .62") PDA-phone, topped by a big 320x480 touch screen. The touch screen is wonderfully quick and responsive. Below the screen are five buttons and a small, slightly slippery track ball. Slide the screen to the right and turn the device 90 degrees, though, and it reveals a full QWERTY keyboard of slightly rubbery, nicely separated keys. There's a miniUSB charging port on the bottom, and a MicroSD memory card slips into a difficult-to-open slot to the right of the keyboard. (The phone comes with a 1GB card.) On the back, there's a 3-megapixel still camera.The G1 works on T-Mobile's 3G network, on foreign 3G networks, and on GSM EDGE networks all over the world, including in the US.
The G1 also has Wi-Fi, though you can't use it for phone calls. We got 600-700 kbps on a speed test Web site using T-Mobile's 3G connection, which is a decent speed. You won't be able to use the G1 as a 3G modem for your PC, T-Mobile execs said at the G1's launch.
Here are a few tips to avoid social media overload.
1. Pick social media sites that you find that benefit you. Are you trying to keep in touch with friends who live all over the world? Then you’ll probably enjoy Facebook or MySpace. Like to express what’s on your mind? Maybe you’ll enjoy Twitter. Do you like to read about the latest news on the Internet? Then you may like Digg.
2. It’s ok to try but not ‘buy.’ You may enjoy Plurk, Pownce or Brightkite, but is it interfering with your life? If you don’t want to feel out of the loop then don’t give yourself more than 5 minutes on each site.
3. Think about why you joined these social networks in the first place? Did you sign up because you want to be the first to know? Or is it useful to your everyday life? Not everyone is the same and it’s ok if you don’t have a Facebook account if you know that you won’t use it. Those who are looking for you will eventually find you.
Monday, October 13, 2008
If you’re looking for cheap gas, as I’m sure most of us are, you need to check out at Yahoo!’s new tool. When you type in “gas prices” and your zip code you’ll be shown a map with prices in the area. I’ve used this now several times and the prices have been exactly what’s been posted. The other search engines only list local gas stations without showing you prices.
- Title-tag is considered primary text, meaning that all the search engines index this text an use it to determine relevancy.
- Title-tag is the first text shown in individual lstings on search results pages.
- Title-tag is the text shown in Bookmarks and Favorites.
Friday, October 10, 2008
It is actually possible that online advertising can benefit from the current economic uncertainty. Marketers are forced to tighten up and focus their efforts on a medium that is both measurable and effective so they know that their ad spending is creating real revenue. Since online advertising provides both measurability and effectiveness, many advertisers are likely to pull the brakes on traditional marketing strategies and spend more on internet marketing.
This is not to say that online advertising and ecommerce are completely safe from economic downfall, as no business really is. The industry is, however, showing much more promise than most industries.
Thursday, October 9, 2008
Recently a client asked me why we are recommending they create a blog, a Wikipedia page, a Google Knol, and a YouTube channel with videos. They couldn't understand what one had to do with the other. We often refer to the combination of these tactics as Reputation Management. And while we find it essential to control as much of the search engine results page (SERP) for a client for messaging reasons, we also like the fact that it just plain allows an opportunity to own as much of the real estate on a SERP as possible.
But since most search engines only allow up to 2 links from a single domain, you must create optimized presence in a variety of domains in order to do that. With strategic website choices (like those I mentioned above) and appropriate tagging and optimization, a client can achieve many slots in a SERP, even for competitive phrases. If done well, a client can potentially own all 10 first page results.
Wednesday, October 8, 2008
Tuesday, October 7, 2008
Of course top dogs like Larry Paige have been showing off their new Android phones, but a number of lower-level Google employees have recently been spotted tinkering with the Android phone too. Apparently, the G1s are quickly making their way around the Google hierarchy.
So if you want to get your hands on the next generation smartphone, get out your black book and look for a Google employee to call.
Saturday, October 4, 2008
eBay Live 2008 Chicago Presentation Video featuring Free Internet Marketing Tools
- Bounce Rate Calculation
- Google Trends
- Landing Pages and Conversion Strategies
- Google Analytics
- Google Page Rank
- SEO Quake
Big thank you to Drew McGriffin!