A Research Assistant You Can Rely On: Google Alerts

Google Alerts is perfect if you want to keep up-to-date on all of the most important topics that your business focuses on, as well as a great extra way to track your brand across the web. If you haven’t already signed up for this great little tool, you should do it as soon as possible.

Here’s how it works: just enter the keywords you want to be tracked, for example, ‘Ten Golden Rules,’ and ‘internet marketing florida,’ and Google will send you the latest news, blogs, and other important information via email or your RSS feed. You can choose the frequency of the emails, too – you can get up-to-the-moment alerts, daily alerts, or weekly alerts.

What does this all mean? It means that you don’t have to search for the latest news in your industry; you can have the best results selected for you and delivered to you automatically. It means that if you’re tracking your company name and someone has written a blog post about you, Google will alert you so you can publicize that article as soon as possible. You can even track content theft with Google Alerts by setting it up to track sentences on your website’s high-traffic posts and static pages. Track competitors, too, by using their names as Google Alerts keywords.

The best tools are the ones that are multipurpose and user-friendly. Google Alerts covers both of those bases and keeps the information you want at your fingertips without overwhelming you.

InternetMarketingClub.org Presents The Ten Different Kinds of Search (and how to use them in your marketing)

Join Jay Berkowitz, CEO of TenGoldenRules.com, as he presents, “The Ten Different Kinds of Search (and how to use them in your marketing).”

Long gone are the days of a Google search being the only way our customers and prospects search for goods and services.

This presentation will explain:

• Right Now Search
• People Search
• Use Search
• Geo Search
• Best Price Search
• Reputation Search

Learn how to use these queries in your marketing program and all of the various ways we use the Internet to obtain information. Also, gain a better understanding for how you can engage your brands in these new marketing opportunities.

This free webinar will take place Wednesday, July 27, 2011 12:30pmEDT – 1:30pmEDT. To register and for more information please visit: The Ten Different Kinds of Search

Trying to get your pages indexed by the Search Engines?

I've been on the internet since 1994, surfing blazingly fast on a dual-banded 64kb digital ISDN connection for a total speed of 128kb/sec in my apartment. Yes, I was doing this in 1994. And one of the oldest issues I've run across on the internet is the perennial question, "How do I get my site/pages indexed by Google?"

Well, I'm going to reveal the massive secret to getting your pages indexed by any search engine. Drum roll please...BAM!

Well, it's not THAT dramatic, but the answer may hit you in the head like Bam!, given its simplicity. The secret to indexing any page in any search engine is to drive spiders to the page.

Sounds simple? The concept is pretty simple; however the execution is the difficult part. I'm sure your next question is probably "Ok, so how do I drive spiders to a page?" Guess what? You already know the answer to this as well; back links. Preferably back links from high page rank, do-follow sites.

Of course, that's the hard part. Finding and compiling an excellent list of do-follow, high page rank sites is and/or will be a time consuming, labor intensive effort. But one well worth the time and energy should you persist and succeed. For you will then be sitting on a gold mine; a list of ways to quickly and painlessly index sites or pages when you want them indexed, not when the search engines get around to it.

Keep checking back to get excellent insights from Ten Golden Rules on how to continuously improve your internet marketing.

Become A Better Searcher

When using major search engines, such as Google, to find information, there are some little known commands that can help you make your search more precise and find information faster and more efficiently. There are a large number of different commands in Google, so I will discuss some basic commands that will help people find information and some more advanced commands that can be used for competitive research.

Almost all of us have reached some level of frustration trying to find something in a search engine. One of the most basic ways to make your search results more specific is to use the minus symbol next to irrelevant keywords. Let's say for example, you are searching for information on a new Honda Accord you are planning to buy. You search "2010 Honda Accord" and most of the results are about repairs. To remove any results that are about repairs, you can include the minus symbol next to the word repairs in the search query. Your search query would look like this:

2010 Honda Accord -repairs

Something else that causes people frustration is trying to find a page of a particular website. You can use Google to search for a phrase only within a specific website. For this you use the "site:" command. Let's take the example above and say we are looking for information on the 2010 Honda Accord on the Honda.com domain. You can eliminate results from all other websites using the following query:

2010 Honda Accord site:honda.com

This will only return pages on the honda.com website.

Finally, let's discuss some more advanced search commands. Let's say you are trying to rank your website for a specific phrase and you want to know how competitive that phrase is. You can determine how many competing webpages have that phrase in the anchor text of an inbound link using the "allinanchor:" command. For example, if you are targeting the phrase "internet marketing consultant" you can see how many other pages have links pointing to them with that exact phrase in the anchor text using this query:

allinanchor: internet marketing consultant

The number of pages returned will give you a good idea of how many pages you will have to compete with.