Free Resources: New Facebook for Business Site

Today I’m stepping away from Google+ (although not for very long) to take a look at what Facebook for Business has been up to. Facebook recently released the Facebook for Business site which Mashable reports, “provides step-by-step guidance for how to best use Facebook’s marketing tools,” a Facebook company rep says.


Although the site is geared more for those starting out with their Facebook for Business strategy, the site does offer free resources that are worth a read even if just to brush up on best practices for Facebook Pages and Ads.

Below are a handful of resources I collected from the website:

Best Practices Guide: Marketing on Facebook

Building Your Business with Facebook Pages

Sponsored Stories for Premium and Marketplace

Did you find these resources or the website helpful?

InternetMarketingClub.org Presents Live Facebook Page Analysis: Optimizing Your Facebook Page for Engagement

Join Margie Schneider, VP Operations and Stuart Smith, Strategic Director, of Interactive Marketing Consultancy Firm TenGoldenRules.com, as they present, “Live Facebook Page Analysis: Optimizing Your Facebook Page for Engagement.” This Wednesday Webinar provides the opportunity to submit your Facebook Page for a live analysis.

This presentation will explain the following topics:

• How to develop an effective Facebook content strategy to promote engagement
• Best practices for developing custom iFrames for Facebook
• Tips to efficiently utilize Facebook navigation links
• Understanding the various ways to implement a Facebook Page image

Want us to review how your Facebook Page measures up? Submit your Page for a Live Analysis! To submit your Facebook Page, please join the Facebook Page Analysis Webinar Group, and post your Facebook Page submission within the group. Visit the group here: http://bit.ly/FacebookPageAnalysis

Margie Schneider has been involved with the interactive medium since 1994. She has participated in everything the Internet has to offer: developing, designing and delivering web sites; online advertising and promotion; search engine marketing: SEO and PPC and community and electronic communication. Her specialties include: social media, search engine optimization SEO, PPC management, online reputation management, project management, personnel management, strategizing web development and design solutions; as well as experience marketing across all media types.

Stuart Smith has been involved with online marketing since 1998. He has participated in everything online marketing has to offer including: SEO, PPC, email marketing, social media, web design, and landing page design. His specialties include Facebook, social media, PPC management, search engine optimization (SEO), and new emerging technologies.

This free webinar will take place Wednesday, June 29, 2011 12:30pmEDT – 1:30pmEDT. To register and for more information please visit: Live Facebook Page Analysis: Optimizing Your Facebook Page for Engagement

Image credit: smemon

Simple Tips to Kick-Start Facebook Page Engagement

With more than 500 million active users, more and more businesses are starting to establish themselves on Facebook or build out their existing Facebook presence. Did you know that 50% of Facebook’s active users log on to Facebook in any given day spending over 700 billion minutes per month on Facebook? So you have to ask yourself – what is your business’s Facebook strategy?

Whether your business is beginning to establish itself on Facebook or if you are just trying to liven up your Facebook stream, below are a few simple Facebook tips you can implement right away:

• Showcase Your Customers
Show your customers how important they are and how much you appreciate them.

• Entertain
Make your fans laugh, show them something interesting, provide a “break” from the norm.

• Educate
Provide your fans with information, add value, teach them something, inform and share.

• Ask Questions & Engage
Encourage interaction (i.e. using Facebook Questions), ask fans to post photos, ask for comments, encourage the community to share and interact with YOU and each other.

• Take Us Behind the Curtain
Provide a glimpse to what goes on behind the scenes at your Company to engage your fans further.

Facebook Pages Doing It Right
Are you looking for a couple examples of Facebook pages that are doing it right? Although I’m not personally a fan of Oreos, the Oreo Facebook Page does a great job engaging with its fans. They not only entertain and engage fans; they do it in a down-to-earth, fun and relatable way.

The Restaurant.com Facebook Page also does a fantastic job connecting with its fans. The Page provides informational tidbits to its fans, asks questions (asking questions both in status updates and using Facebook Questions) to encourage interaction and uses a bit of humor to brighten up the fans’ day.

Depending on your business, you should also test the Facebook Deals and Facebook Places features to engage your fans further and continue to grow your fanbase.

Do you have other Facebook Page examples that are doing it right? Any other tips you would like to add to the list?

Image credit: birgerking