So what are your thoughts about Google+ so far? It’s kind of like making the switch from MySpace to Facebook, right? Not knowing what to do, how to use it and what to make of it all. Well, if you’re a CMO, Chris Brogan wrote a great article on the top 10 things you should know in Forbes Magazine.
1. A social network made by Google impacts search
2. Google+ evolves from Gmail
3. Business pages are coming
4. 10 million users in the first two weeks
5. This blends personal and business
6. Google+ is already indexed and searched by Google, making marketing searches much easier than other platforms
7. Lots of companies block Facebook.com
8. Don’t think “social network”
9. Google is committed to this platform
10. First movers win
These are very important to know because there are so many changes happening on a daily basis within Google+ and CMO’s need to understand what’s coming and how to harness all of this information.
Showing posts with label Chris Brogan. Show all posts
Showing posts with label Chris Brogan. Show all posts
Monday, July 18, 2011
Thursday, December 10, 2009
6 Questions from my friend Chris Brogan at LeWeb in Paris
My friend Chris Brogan gave a presentation this week at LeWeb in Paris.
Here are some of his comments:
You live or die by your database. Don't build Twitter or Facebook at the expense
of a database you own after they flavor of the year passes.
He asked 6 thought provoking questions:
1. How do we share? How do you share information? What does your business share? Social Networks don't go anywhere if they're a dead end street, a locked up environment.
2. How do we collaborate? Are you encouraging information to flow from your system.
3. How do we go from HOME (the Home page) to being Nomads. There are tremendous advantages to building many outposts (Facebook, Twitter, communities) "Build outposts and passports back to your home page."
4."How do we extend experiences from the physical world to the web, and back." Foursquare is just scratching the surface. (and before that BriteKite and Dodgeball)
5."How do we wire humanity deeply? There is a difference between the person on Twitter representing Southwest Airlines and the person at the counter."
6. "How do we go from being a theater to being a theater in the round? 360 degrees. Does your website push information out, or does it start a collaboration and engage people? People are looking for a human face on a company.
Here are some of his comments:
You live or die by your database. Don't build Twitter or Facebook at the expense
of a database you own after they flavor of the year passes.
He asked 6 thought provoking questions:
1. How do we share? How do you share information? What does your business share? Social Networks don't go anywhere if they're a dead end street, a locked up environment.
2. How do we collaborate? Are you encouraging information to flow from your system.
3. How do we go from HOME (the Home page) to being Nomads. There are tremendous advantages to building many outposts (Facebook, Twitter, communities) "Build outposts and passports back to your home page."
4."How do we extend experiences from the physical world to the web, and back." Foursquare is just scratching the surface. (and before that BriteKite and Dodgeball)
5."How do we wire humanity deeply? There is a difference between the person on Twitter representing Southwest Airlines and the person at the counter."
6. "How do we go from being a theater to being a theater in the round? 360 degrees. Does your website push information out, or does it start a collaboration and engage people? People are looking for a human face on a company.
Sunday, April 12, 2009
Do We Care About Newspapers?
Todd Defren ran an informal poll and started a very intellectual thread in his blog called Nobody Cares About Newspapers. Some of my favorite bloggers including Chris Brogan, Richard Binhammer and CC Chapman contributed to the conversation.
Most of us care about newspapers. However the function they provide is slowly being broken apart and assumed by other mediums. Here's a few of my thoughts about Newspapers and the Newspaper industry.
The internet has disintermediated (removed the middleman) for hundreds of industries or functions within businesses. Do you remember when you used to book flights through a travel agent? Or buy music at a record store?
Search engines (Google) and RSS feeds have disintermediated the delivery of news function of the newspapers. Every day a smaller portion of us read a paper newspaper and a huge portion get their news online or on our mobile device in a format we have customized for ourselves.
In his blog post, Defren mentions the pleasure of ‘taking his New York Times out to his deck’. The Amazon Kindle
threatens to disintermediate the portability and readability of news. All that will be left for those of us over the age of 30 may be the nostalgic tactile feel of turning newspaper pages.
Chris Brogan highlighted the future of journalism in Twittering about Defren's post. The remaining asset the newspapers own is Trust (although this is constantly in question) an independent source of trusted journalism. I believe that in order to survive, the Newspaper industry must reinvent itself and nurture ‘authority’ and ‘trust’ and learn to deliver it in a Kindle/iPhone world.
Most of us care about newspapers. However the function they provide is slowly being broken apart and assumed by other mediums. Here's a few of my thoughts about Newspapers and the Newspaper industry.
The internet has disintermediated (removed the middleman) for hundreds of industries or functions within businesses. Do you remember when you used to book flights through a travel agent? Or buy music at a record store?
Search engines (Google) and RSS feeds have disintermediated the delivery of news function of the newspapers. Every day a smaller portion of us read a paper newspaper and a huge portion get their news online or on our mobile device in a format we have customized for ourselves.
In his blog post, Defren mentions the pleasure of ‘taking his New York Times out to his deck’. The Amazon Kindle
threatens to disintermediate the portability and readability of news. All that will be left for those of us over the age of 30 may be the nostalgic tactile feel of turning newspaper pages.Chris Brogan highlighted the future of journalism in Twittering about Defren's post. The remaining asset the newspapers own is Trust (although this is constantly in question) an independent source of trusted journalism. I believe that in order to survive, the Newspaper industry must reinvent itself and nurture ‘authority’ and ‘trust’ and learn to deliver it in a Kindle/iPhone world.
Thursday, March 12, 2009
Top Things I Twittered from WebmaterWorld's Pubcon
I am at WebmasterWorld's Pubcon, and instead of taking notes just for me, I live Twittered everything I learned. If you don't follow me on Twitter here are the highlights, in Twitter format.
Also interesting to note, Twitter was the dominant theme of the conference from the opening keynote featuring internet entrepreneur Guy Kawasaki and the nicest guy on Twitter Chris Brogan through to my talk on 'The Intersection of Search and Social'.
Search.Twitter.com is a game changer. Faster than Google which takes 1-2 days to index @JayBerkowitz
No matter how much we say we're talking about social media at large, we're often just talking about Twitter @Chris Brogan
@DellOutlet on Twitter has done over $1,000,000 in business and over 154,000 followers in 1.5 years
Twitter growth 752% Dec. to Dec. (source Compete.com) @btabke
A number of people are using Twitter to search for product information instead of Google. They ask their followers what car to buy what movie to go to @JayBerkowitz
The ultimate form of flattery is how often people retweet your posts I check retweetthis.com all the time @guykawasaki
If you want to be retweeted keep tweets to 120 characters leave room for Rt message @ggroovin
The number one reason people stop following you is too much me me me @ggroovin
32% of the Fortune 500 use Google Analytics @btabke
Great post by @chrisbrogan - 50 ideas for using twitter for business
'Rankings are dead' (Important What this means is that due to personalized search you get different results than I do, so you can't look at rank results anymore) @btabke
Brett Tabke Main Themes: Google is winning, social media has arrived, affiliates are back for site monetization, what recession? @btabke
What's coming in Search widgets badges, apps, mobile, local and international @SEOmom
@chrisbrogan 'I cheat for blog content, I take pictures and blog about them like buy this shitty coffee the worst ad i've seen'
Also interesting to note, Twitter was the dominant theme of the conference from the opening keynote featuring internet entrepreneur Guy Kawasaki and the nicest guy on Twitter Chris Brogan through to my talk on 'The Intersection of Search and Social'.
Search.Twitter.com is a game changer. Faster than Google which takes 1-2 days to index @JayBerkowitz
No matter how much we say we're talking about social media at large, we're often just talking about Twitter @Chris Brogan
@DellOutlet on Twitter has done over $1,000,000 in business and over 154,000 followers in 1.5 years
Twitter growth 752% Dec. to Dec. (source Compete.com) @btabke
A number of people are using Twitter to search for product information instead of Google. They ask their followers what car to buy what movie to go to @JayBerkowitz
The ultimate form of flattery is how often people retweet your posts I check retweetthis.com all the time @guykawasaki
If you want to be retweeted keep tweets to 120 characters leave room for Rt message @ggroovin
The number one reason people stop following you is too much me me me @ggroovin
32% of the Fortune 500 use Google Analytics @btabke
Great post by @chrisbrogan - 50 ideas for using twitter for business
'Rankings are dead' (Important What this means is that due to personalized search you get different results than I do, so you can't look at rank results anymore) @btabke
Brett Tabke Main Themes: Google is winning, social media has arrived, affiliates are back for site monetization, what recession? @btabke
What's coming in Search widgets badges, apps, mobile, local and international @SEOmom
@chrisbrogan 'I cheat for blog content, I take pictures and blog about them like buy this shitty coffee the worst ad i've seen'
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