Top 10 Product Launch Myths

Last week I explained the concept of what a Product Launch is and what it could mean for your business. Have you thought about the concept a little bit more?

Because I’m in the process of learning about the concept in further depth, I want to convey the knowledge I am gaining about Product Launches to you.

Below are the Top 10 Myths about doing a Product Launch for your Business:

1. “I need to have an established business”
2. “There is too much competition in my market for a Product Launch”
3. “I just don’t have enough contacts for a Launch”
4. “There are others who are more well-known in my market – consumers wouldn’t be interested in a Product Launch of mine”
5. “I don’t have a tangible product to have a Product Launch with”
6. “I could only do one Product Launch as I don’t have others for additional Product Launches”
7. “My products wouldn’t work with a Product Launch”
8. “This concept wouldn’t work in my country/language”
9. “This would take too long to launch for my product”
10. “My product is too niche for a Launch”

All of the “myths” above are not deterrents for doing a Product Launch by any means.

Do you have a myth to add to the list? What are your thoughts? Go ahead and leave your comment below.

image credit: marcobellucci

Profitable Product Launches for Businesses

Recently I’ve been learning about the concept of Product Launches. The concept seems simple enough but the results you hear from successful product launch gurus almost seems too good to be true. Nevertheless, the plug and play concept of Product Launches is interesting enough that it is absolutely worth taking some time to explore.

So you are probably thinking to yourself one of two questions:

1. What is a Product Launch anyway?
2. How could my business profit from a Product Launch?

So let’s tackle the first question:

What is a Product Launch?

In its simplest form, a product launch is a method for launching a product within a specific timeframe, offering or both. The method includes a sense of scarcity, with an overarching story, while not only engaging with potential customers but also learning of their needs and wants.

And for the second question, how could my business profit from a Product Launch?

Perhaps you have heard of Jeff Walker or Eben Pagan, both famous for their million dollar launches? They along with thousands of others have figured out a way to successfully generate income from Product Launches.

Below are three ways your business could potentially profit from a Product Launch:

• Product Launches create a sense of urgency in turn motivating your potential customers to take action faster
• By engaging and learning from your actual customer base, you will learn of additional product offerings from the buyers themselves
• Product Launches afford you the opportunity to develop momentum for your products which could potentially take much longer

Have you ever had a Product Launch for your business? What do you think about the concept?

image credit: jurvetson