One Key Takeaway for SEO in 2013

One word: Diversify.

Aside from the obvious importance of producing quality content, Dr. Pete’s blog post on SEOmoz highlights the word “diversify” as the #1 tip for SEO in 2013. Your marketing strategy has to include unique and quality content along with a rich mixture of tactics, or soon Google will catch up to your website.

What does he mean by diversify? Here is a breakdown:

1. Diversify Anchor Text
2. Diversify Your Links
3. Diversify Traffic Sources
4. Diversify Your Marketing
5. Diversify Your Point Of View

The SEO landscape has changed dramatically over the past few years. Some of the prior methods just don’t work as effectively nowadays. It is more important now than ever before to update your approach to present day SEO.

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Image credit: Capture Queen ™

SEO Strategies for Search Engine Success

We’ve broken down the basic strategies of SEOto its simplest form – the ABC’s. Follow these guidelines and your website can have a chance at search engine success.

Architecture – The way your website is designed, or coded, could mean the difference between success and absolute failure. For this, you need to think about the back end of the site. Is the html code easy for the search engine spiders to read? Are keywords part of your site’s navigation? Do you have a link to an HTML Site Map on each page? If the answer is no to any of these questions, then your website’s chances of being shown in a search engine result go down drastically. (Hint: If your website is a Flash design, it will not be easy for search engine spiders to read.)

Backlinks – Having links from other, quality websites to your site tells the search engines that there is something of value on your website. Creating compelling content, writing guest blog posts and getting “social signals” (likes, mentions and shares from social media sites) are just some of the ways to create backlinks. Get creative with it!

Content – As mentioned above, compelling content is a must for any website nowadays. The content must be relevant to your website, of course, and adding new content on a daily basis is highly recommended by Google.

True search engine optimization is actually a lot more complex, but putting a strong foundation in place for your website is a great way to start.

InternetMarketingClub.org Presents The Brand As Publisher - Should Content Be the Center of Your Marketing

This Wednesday Webinar, provided by Joe Pulizzi, content marketing evangelist, founder of the Content Marketing Institute, and CEO of SocialTract, will include strategies to help you leverage the power of content marketing.

The webinar will provide examples and case studies of successful content marketing and will detail the 8 things you should do right now with your content marketing.

This free webinar will take place Wednesday, December 7, 2011 from 12:30pm EST – 1:30pm EST. To register and for more information please visit: The Brand As Publisher - Should Content Be the Center of Your Marketing