Looking For A Time Saver When Implementing Tracking Tags?

Have you ever had to implement Google Analytics code or Google Remarketing code and found it to be a hassle to implement it on all of the appropriate pages of a website? Or, maybe the IT department finds it difficult to carve out time to add code to several web pages as quickly as needed?

Google may have a new free product that can answer your troubles. Google Tag Manager will let you or anyone you grant access to, add and update your website tags all from one centralized and simple to use interface. This product works with Google and non-Google website tags.

Watch this video to see how it works.



This may be a lifesaver for marketers and agencies. How will you or your clients benefit from this product?

Like this post? Connect with Erika Barbosa on Google+.

Image credit: psyberartist

IMC Presents: Content Marketing Using the Cascading Content Model

The IMC presents: Content Marketing Using the Cascading Content Model



As Internet Marketers, the pressure seems to have shifted from “create great campaigns that convert” to “blog more, post more on social media, create videos, engage, inform, delight!” But, where does all this great content come from? In this webinar, we’ll show you how to get the absolute most out of the content you do create. If you’re a busy professional, cascading content is an easy strategy for populating your communications and social media channels. This simple process will take you from befuddled to brilliant.
Click here to register for FREE (10-3-12 at 12:30pm EST)
http://bit.ly/contreg

About Margie Schneider:

Margie Schneider has been involved with the interactive medium since 1994. She has participated in everything the Internet has to offer: developing, designing and delivering web sites; online advertising and promotion; search engine marketing: SEO and PPC and community and electronic communication. Her specialties include: social media, search engine optimization SEO, PPC management, online reputation management, project management, personnel management, strategizing web development and design solutions; as well as experience marketing across all media types.
Click here to register for FREE (10-3-12 at 12:30pm EST)
http://bit.ly/contreg

New Targeting Options for Facebook Posts

For those Facebook Page admins out there, you will be happy to know that you can now target your posts to specific audiences based on gender, relationships status, education, interests and more. This is a fairly new option for page posts, which has also been referred to as “hypertargeting.”

Hypertargeting can help you get more engagement on your posts because they can be tailored to a defined audience and will only be seen by that audience in their News Feed. The post will still be able to be seen by everyone in your Timeline, but you won’t annoy your fans – and risk negative feedback – by posting information in their News Feed that is not relevant to them.

To segment your audience, before you publish your post, click the compass icon on the left. Then, click on “Add Targeting” to reveal a drop down menu with the following options:

• Gender
• Relationship Status
• Educational Status
• Interested In
• Age
• Location
• Language

For each option you choose, another drop down menu will appear on the right where you can select your criteria. You can even choose a custom age range.  You will also see “Targeted to” on the right with the number of fans that have the possibility of seeing your post. As you select your targets, the number will change based on the number of fans who fit the target.

Have you tried targeting your Facebook posts and tailoring the message to a specific audience segment? Let us know your results in the comments below.

10 Eye-Opening Mobile Usage Statistics of Consumers

Throughout the typical day, how often do you have your cell phone within arm’s reach? I’m guessing if the phone isn’t in your pocket then it is sitting right next to you. Keeping your own phone usage behavior in mind, more often consumers are using multiple screens to get what they need. A consumer’s search is no longer limited to the desktop.

The smartphone has become an extension of many of us above all else. As a result, when you need to find something, you are more than likely going to grab your smartphone and initiate the search.

In a recent Google study, they provided insights into just how impactful a mobile-friendly site is when turning visitors into customers. Let’s check out 10 eye-opening statistics:

1. 61% of people said that they’d quickly visit another site if they didn’t find what they were looking for right away on a mobile site

2. 67% of people are more likely to buy from a mobile-friendly site, so if that site is not yours, it’s your competitors

3. 96% of people say they’ve encountered sites that were clearly not designed for mobile devices even though nearly 75% of people prefer a mobile-friendly site

4. 74% of people say they’re more likely to return to a mobile-friendly site in the future

5. 67% of people say that they’re more likely to buy a site’s product or service when they visit a mobile-friendly site

6. 50% of people said that even if they like a business, they will use them less often if the website isn't mobile-friendly

7. 48% of people say they feel frustrated and annoyed when they get to a site that’s not mobile-friendly

8. 36% of people said they felt like they’ve wasted their time by visiting sites that are not mobile-friendly

9. 52% of people said that a bad mobile experience made them less likely to engage with a company

10. 48% of people said that if a site didn’t work well on their smartphones, it made them feel like the company didn’t care about their business

These statistics clearly illustrate the opportunity for your business to give consumers what your competitors perhaps aren't. How do you see your business evolving with mobile?

Like this post? Connect with Erika Barbosa on Google+.

Image credit: melbow

InternetMarketingClub.org Presents: Social Media and Your Brand

We've explored countless ways to infuse a social campaign for brands and businesses, but what about the individual? This webinar explores the involvement of social media and what it means in your personal world. If you're on the job search or simply need help adjusting your own efforts, this webinar is perfect for you.

Click here to register:
http://bit.ly/yourbrandregister


About Heather Briggs:


I am a brand strategist who loves to explore the human aspects of business development and marketing. I work with people-focused initiatives and organizations to develop brands that are heart-centered, people-driven and socially innovative. My goal is to achieve clarity around vision, values and brand positioning so that marketing and design objectives are in alignment with these driving principles. I work directly with a my clients on a variety of projects and am currently in the process of developing online courses and training in the field of brand strategy and social media.

Click here to register:http://bit.ly/yourbrandregister

Twitter Announces Changes to Header, No More 3rd Party Image Apps

Twitter made some changes this week that were met with less-than-enthusiastic fanfare from its estimated 140 million active users. The big news is the new profile, which allows you to update your header photo above your tweets with a Facebook Timeline-like image. A recent post by Marketing Land gives a step- by-step tutorial on updating your Twitter header. In addition, a photo stream will now appear below a user’s most recent tweets on iPhone, Android and iPad.

The changes seem to be mostly aimed at mobile users, and as one twitter user pointed out, “who uses the web interface anyway?” According to Twitter’s blog, your background image on Twitter.com will still be present, but the new header is supposed to enhance the user experience, and supports simplicity and consistency on iPhone, Android and iPad, which seems to be a goal of Twitter and leads us to the next big change.

At the same time the new header announcement was made, Twitter dropped its thrid party image hosts from its official apps and launched new versions of its own iOS and Android apps. This has left a bad taste for many users who feel that Twitter is turning its back on those companies that helped make the platform bigger and better, as evidenced by the comments below this Mashable article.

Have you updated your Twitter header? Send us a link to your profile and tell us what you think of the changes. 

@TodayShow updated its header in time for Twitter's big announcement, which was made on their show Tuesday morning

New Google AdWords Feature Allows Shared Budgets

If you ever hoped that AdWords would allow you to share your daily budgets across all of your campaigns within one account, that time is now. Google released a new feature that may make administering budgets across an account effortless.

You can find this feature in the “Shared Library” section under Budgets. Here you can also review reporting for aggregate performance metrics for multiple campaigns with a shared budget.

Although shared budgets is portrayed as a way to make your life easier when monitoring your campaigns, I am concerned about how the budget will be distributed across the campaigns. Since Google is automatically adjusting the budgets, how will you ensure one campaign doesn’t eat into the budget of another? Will it give the other campaigns a fair test?

Depending on your AdWords objectives, this feature may make sense. Please leave your thoughts in the comments below.

Like this post? Connect with Erika Barbosa on Google+.

Image credit: 401(K) 2012