On the Adwords Blog yesterday, Google reiterated that starting in June landing page load time would factor into your Quality Score. Landing page load time is simply how long it takes a user to see your landing page after an ad was clicked. The load time is relative to how fast your page loads compared to other servers in your geographic region.
In anticipation of this happening, Adwords has added an additional metric into the Keyword Analysis Tool. In addition to Keyword Relevance and Landing Page, Landing Page Load Time is now displayed. A screen shot is displayed.
There are several things you can do if your landing page loads slowly.
- Reduce Graphics
- Minimize Flash and Scripts
- Compress Graphics
- Clean Up Your HTML