Calling All Google AdWords Editor Users

Are you an AdWords Editor user? For those of you who are, here’s some important information.

You must upgrade to version 9.7.1 by June 12, 2012, or all of the changes you make will no longer take effect in your AdWords account after this date.

For details on how to upgrade and what’s involved, please read the AdWords Editor announcement blog post. You can also see which version you are currently using at Help -> About AdWords Editor.

Google offers AdWords Editor as a free tool for managing AdWords campaigns. Among its many features, you are given the flexibility to work offline and upload the changes later, make bulk changes quickly and copy/move items between ad groups and campaigns. For example, you may find this tool to be a lifesaver when you need to adjust the bids of thousands of keywords within a few seconds.

What has been your experience with AdWords Editor?

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New AdWords UI a Hit

The release of the new user interface for Google AdWords is in most areas a large improvement from the previous interface. The question is, how easy will it be for AdWords users to transition to the new interface? Well, if you use AdWords Editor, the transition will be virtually seamless. The new interface is structured almost identically to AdWords Editor and gives more features with less clicks than the previous interface.

Some of the key improvements include

• Viewing all ad groups, ads, keywords, or placements at once - now you see all the keywords in your account without drilling through campaigns and ad groups, allowing you to quickly find that keyword that is driving up your overall conversion cost.
  
• "See Search Terms" button replaces the need to run a search query report. You can use this on selected keywords or all keywords and it returns all of the phrases searched that resulted in clicks. With the results, you can easily add phrases or add negative keywords to your list simply by clicking the check box next to each phrase.

There are a number of other improvements expected as the new UI continues to mature. All in all, I give the new interface a thumbs up.

Adwords Editor 6.0, Microsoft AdCenter Desktop Beta, andNothing Yet for Yahoo Search Marketing

During SMX Advanced, Microsoft announced they were launching an AdCenter Desktop, a software application allows advertisers to create, optimize and manage online campaigns with Microsoft. Before this announcement, adverstisers managed their campaigns through a web interface which was slow and not very user friendly. Microsoft sees a fully functioning application not just an editor. If interested in signing up for the beta, there is an online form to fill out. Once I get a chance to play around in the new application, I will post a full review.

Also, this week Adwords Editor released Version 6.0 with improvements that make a great application even better. The first thing you notice is when you download fresh stats, the whole account uploads, not just the tab you are in. You can also do more with placement targeting and conversion optimizer. Another great tool is the ability to download a csv with performance results as well, which makes reporting a little bit easier. You can learn about all of the changes/upgrades here, I am still learning all of the new tricks and tools.

And finally Yahoo Search Marketing, still hasn't done anything (other than Panama a while ago) to make managing PPC campaigns any easier.