Thursday, April 17, 2008
$1 million dollars in Click Fraud, Surely You Jest
They are serious and don't call me Shirley. In a lawsuit filed earlier this month in the U.S. District Court for the Eastern District of New York, Bigreds.com, an online collectibles ecommerce site, claims that between 2002 and 2006 it received over $936,000 in fraudulent clicks. Bigreds.com claims that Overture, which was bought by Yahoo in 2003 knew about the click fraud, who was perpetrating the click fraud, which advertisers were affected by the click fraud, Yahoo/Overture could have stopped the click fraud, reversed the charges and still did nothing about it. Why the company waited until 2008 to file the lawsuit makes no sense to me. As the person who manages our Pay Per Click Search team here at Ten Golden Rules, I am asked on almost a weekly basis about suspected click fraud for our clients, yet Bigreds waited 2 years after the click fraud ended and 6 years since it started. Apparently up until now, the online collectibles industry was booming or maybe Bigreds needed the money for a site redesign.