Wednesday, February 27, 2013

Google Analytics Change History Feature

Similar to the Google AdWords Change History tool, Analytics is rolling out with its own version over the next few weeks. Exclusively for users who have administrative access, the tool lists:

• Date column: The date and time of the activity

• Email column: Which Analytics user performed the activity

• Activity column: The Analytics object (e.g., account, user, profile, goal, filter), and what activity was performed on the object (e.g., added to account, created, deleted)

The days of mystery in trying to figure out who changed what within your account are long gone. For companies who have more than one person accessing their account (e.g., other employees or outside agencies), you now have the necessary tool for complete accountability. This log will maintain a record of activities within the account for the last 180 days.

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Image credit: katerha