This Wednesday Webinar, presented by Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Radian6, will include social media lead generation strategies to help you become a B2B superstar.
The webinar will uncover the secrets of generating B2B leads using social media. Become the superstar of your company by increasing revenue.
Have you seen LinkedIn's new feature? Launched in March 2010, LinkedIn Today is a news aggregation service that serves up content based your industry preferences and popularity of the article. There are plenty of sites that serve up popular content based on "sharing" (like StumbleUpon, Digg and Reddit to name a few) but offering this technology within LinkedIn is great for marketers.
PUBLISH IT! The value to marketers comes into play when sharing original QUALITY published content. Yes, you can do a targeted LinkedInPPC campaign but wouldn't it better to have your blog post/article featured on the home page of LinkedIn Today? If you publish quality information and your peers share it because it's valuable to their business then that's great exposure for you and your business. SHARE IT! Take it one step further and add a LinkedIn share button to every page of content on your website, making it easy for people to share within the LinkedIn network. Get the LinkedIn Widget HERE
If you do decide to share an article, I'd recommend adding a personal comment. What did you learn? Why are you sharing the article? Positioning yourself in your network as someone who has influence is a good thing. And, I must admit, easier in SOME industries than others. For instance, aren't we ALL Internet marketing gurus these days? *wink*
USE IT! The share feature has some neat bells and whistles, for instance, you can sort shares by company, industry or location. Making it easy to see what content is resonating with your network and your locale. A good topic to bring up at your next networking event, perhaps? I know a lot of my associates start their day with a quick review of LinkedIn Today headlines to get a better sense of industry buzz.
As a new player at Ten Golden Rules, part of my role will be to help our clients develop sound interactive marketing plans that will have a positive impact on their bottom line sales goals. This philosophy is ingrained into the very fiber of the Ten Golden Rules team. We strategize, test, execute and measure our programs every single day. But how does this methodology apply to our B2B clientele? Traditionally, you might think that B2B marketing innovation has always lagged behind its B2C counterparts. Not so anymore.
Beyond the catchy music and clever design, what I love about this video are the statistics.
81% of B2B companies maintain a company account or profile on social media vs. 67% of B2C companies
75% of B2Bcompanies micro-blog vs. 49% of B2Ccompanies
As the video suggests, no longer are the B2B marketers lagging behind their B2C cohorts. In some cases, they’re even leading the charge. We’ve seen the onset of the new digital C-Suite who not only enjoy using technology, they embrace it. And with 93% of B2B buyers starting the purchase cycle via search, doesn’t it make sense for your company to be searchable no matter what your business?
This Wednesday Webinar, presented by Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Radian6, will include social media lead generation strategies to help you become a B2B superstar.
