Google Chrome and How It Can Affect SEO

This week Google Chrome launched and personally I find it to be really useful. As far as features go, the navigation bar works double as a Google search bar and as you type, you will see related search queries and even domains to visit that are either the #1 ranking organic Google result or pages that you've recently visited relevant to that query.

This means that if you are a company that wants to rank for a specific term, it's to your benefit to be in the top #1 spot, which now will mean the competition will be tough if you are in a niche that is competitive. Online branding for your company also becomes even more important since typing a company name in the search/navigation bar should automatically come up with your brand name as a URL suggestion.

Being that Google Chrome just came out, there is a lot more room for improvement, such as being able to add extensions and other plug ins to make the browser more personalized for the type of user you are. I'm definitely looking forward to that!

If you haven't yet, learn more about Google Chrome and its features, including videos about each one.

How to Start Branding Your Business Online

When is comes to branding your business online, getting your business name out there is of the utmost importance. You want to get your name out there so when people think of a product or a service, they think of your brand name associated with it. So, if the time has come for you to start branding your business online, the following are a few initial steps that can help start branding your company name on the internet.

First, buy a domain name for your company name. If you company’s name is Branding Example, you want to make sure you secure a domain name that reflects that, such as brandingexample.com. You also want to buy similar domain names in case someone tries to type in a variation. For example, you might also consider purchasing branding-example.com, brandingexample.net, and brandingexamples.com.

Second, build a website focused around what you do, how you do it, and what you stand for. On your website, be sure to have an about us page giving ample information on what you do and your background information. This page will help build trust with potential customers.

Third, build business profiles. Facebook.com, Linkedin.com, Naymz.com, and Zoominfo.com are just some of the free sites available where you can create a profile about your business. These sites are public information and can show up in the search results. These are a great way to spread your brand name.