The Modern Marketer: Part Artist, Part Scientist

Today's guest blogger is Matt Wesson, a Marketing Content Specialist at Pardot. 

The marketing profession is changing. The Mad Men-style era of marketing, which prized creativity above all, has evolved as technology provides new opportunities to track performance and create data-driven marketing campaigns. While many view this shift from creativity to data as a battle between two distinct and separate ideologies, the truth is that marketers can’t afford to pick sides.

The modern marketer needs to be multifaceted, with one foot planted in art and the other in science. The daily responsibilities of a marketer are not conveniently divided into quantitative and creative tasks and marketers that truly excel in today’s environment are those that can shift effortlessly between these two mindsets. Marketers need to become part artists and part scientist. We have put together the infographic below to help highlight the tremendous assets marketers can bring to the table if they are able to find a balance between the two.

Click on the image to see a larger version:

http://blogs.salesforce.com/company/2013/04/the-modern-marketer-part-artist-part-scientist-infographic.html

Get More People to “Like” Your Business

Looking for a new way to attract more attention to your company? A combination of e-mail marketing mixed with social media may be just what you have been searching for. A promising new trend in internet marketing is creating cross promotions between email campaigns and social media networks.
As an example, one Ohio pet food company created an email-based promotion offering a $20 coupon that requires customers to sign up to the company’s newsletter and “Like” them on Facebook. The hook, according to Mashable, is that the coupon could only be activated when the Facebook fan page reached a particular number of fans, encouraging coupon holders to spread the word. The company found this promotion to be extremely successful in widening their fan base.
Another way to take advantage of this matching of mediums is to cross-promote contests and prizes. Your company’s email newsletter, for example, could announce a product giveaway on its Facebook page to encourage new fans. These are just a few of the ways that businesses can take advantage of the pairing of email marketing and social media. These days, a business can use all the “friends” it can get.

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Every single day, entrepreneurs and small businesses miss out on millions of dollars in revenue simply because they don’t understand how to effectively utilize the Internet for marketing. Small business expert John Lawson knows how to fix that. Join John “ColderICE” Lawson in, “Turn Web Traffic to Ca$h,” as he explains:

• How to use Social Networks to drive QUALIFIED traffic
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• Tools to track and measure performance of social marketing
• …and much more!

Lawson is the managing editor of ColderICE.com and the CEO of the retail ecommerce store 3rd Power Outlet.

This free webinar will take place Wednesday, September 8, 2010 12:30pmEST – 1:30pmEST. To register and for more information please visit: Turn Web Traffic to Ca$h