Monday, March 7, 2011 Presents Press Release Tactics Your PR Agency Isn’t Using

Join Michael Gustman, Account Manager at, as he presents, “Press Release Tactics Your PR Agency Isn’t Using.” This webinar will teach you advanced press release tactics that public relations firms are not aware of. Not only will you learn about why you should be publishing press releases, but also how to maximize your efforts for each press release you send using the various wire services.

This presentation will explain the following topics:

• Understanding proper use of Strategic Keyword Placement
• Proven Methods for Interlinking within releases
• Advanced Press Release Tactics
• Best practices for press release success

Michael Gustman is a graduate of West Virginia University with a Bachelor of Arts degree in Public Relations and has completed his MBA at Nova Southeastern University.

While at the MWW Group in New Jersey, he was exposed to clients such as Bally Total Fitness and assisted with the “Get Fit Brooklyn” campaign, which attracted much national media. Mr. Gustman later joined one of Florida’s largest independent PR firms. He quickly rose to become one of its leading publicists, securing placements for his clients in local, regional and national media, including The Wall Street Journal, INC. Magazine, as well as the Sun-Sentinel and NBC-TV affiliates.

Currently, Mr. Gustman is an Account Manager at, a strategic marketing consulting business based in Boca Raton, Florida. Mr. Gustman is also the current President of the American Marketing Association in South Florida.

This free webinar will take place Wednesday, March 9, 2011 12:30pmEST – 1:30pmEST. To register and for more information please visit: Press Release Tactics Your PR Agency Isn’t Using