Tuesday, March 1, 2011

Say Farewell to the Facebook Share Button

After a newly released update from Facebook, we must all now say farewell to the share button as we know it. The former Like button used to simply have a link appear in your recent activity whereas now, selecting the Like button will display a full story with a headline, blurb and thumbnail on your wall. Malorie Lucich, Facebook Spokeswoman, states while Facebook will continue to support the Share button, the recommended solution moving forward is, Like. This change applies to both third-party sites and on the developer documentation site.

Personally, “Like” and “Share” are two different functions for me. I “Like” things more frequently than “Share”. Will my willingness to Like something as a user now change? Absolutely. In contrast, for advertisers – this could be an additional means for increasing traffic to your website as this change will ultimately give additional, prominent exposure to your Facebook community.

How do you feel about this change?